A few weeks ago, I surveyed my audience about GA4. I decided to answer the questions and comments about how to use GA4 in this post to help everyone. What is GA4? Do I Need It? GA4 is the latest free version of Google's web analytics platform, which provides website owners and digital marketers with valuable insights about website traffic, user behavior, and performance. Honestly, if you have a website...
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If you are on my email list, you know I have procrastinated talking about Google Analytics 4 (GA4). However, it looks like Google Analytics 4 is here to stay and replacing the current Universal Analytics, whether I (and many other people in online marketing) like it or not. In this post, I am helping you set up Google Analytics 4 on your website by sharing platform-specific articles and other posts...
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I love helping business owners get visible online with both Google Ads and Search Engine Optimation (SEO), but I also see many business owners think that these two things are the same. While both are essential for getting your business visible online, they are definitely different and each serves a different and unique purpose. Learn the difference between Google Ads vs SEO below. What’s the difference between Google Ads and...
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In the blogging and business world, you own two things - your website and your email list. Your website is an extension of you and your business. It needs to be a place where your readers and customers can easily find the information they are looking for. And they won’t be able to find anything if they bail before the site finishes loading. These 6 tips for SEO image optimization...
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Title tags and meta descriptions are two tools that, when used correctly, can help you climb up Google’s rankings. You can use title tags and meta descriptions to influence how search engines represent your sites. What is a Title Tag? A <title> tag defines the title of an HTML document. It is one of several tags within a web page’s <head> element. A title tag gives a web page a name....
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Having switched from Universal Analytics (GA3) to Google Analytics 4 (GA4), you might be wondering what the metrics are you should be reviewing now and more importantly WHERE are they located. We will be looking at a few different data metrics in GA4, but before we jump into that, let’s talk about why checking your website data is so important for your business. Checking your website analytics (I highly recommend...
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As a business owner, all of your marketing efforts focus on building traffic and creating results. Most of us think about social media as a good way to reach people, but what about your website SEO? SEO, or search engine optimization, is something every business owner should focus on. The best way to give your website an SEO boost is to start a blog for your business! In this post,...
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When this client came to me in February of 2020, she was getting 32 organic sessions a month. Her business started in January 2015. Something different about this client is she very rarely uses social media - Linked In is her main platform. We first started optimizing her old blogs. Three a month. We looked at ones that were working and made them better. We optimized images for site speed...
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SEO is something business owners should be focused on. Strategies are always changing, and as we continue into 2022, we have to evolve with the trends and strategies that will work best. Mastering SEO for 2022 is going to depend on how well you understand the fundamentals of SEO and the trends and changes that will be taking place. To be successful in a landscape that’s more competitive than ever,...
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Welcome! My name is Glenneth and I live in beautiful East Tennessee. I wear many hats: CEO of The Visibility Method, SEO & Google Ads Expert, content creator, and more. I love technology, social media, and weight lifting. My favorite place to hang out is the hammock in my backyard. My favorite colors are pink and orange. My favorite team is the Vols. And I LOVE to get email so please drop me a note and say hi!
