We've all been there: you land on a website, ready to explore, only to be held up by slow-loading images. It's frustrating, and it may even make you leave the site entirely. The question us business owners need to ask ourself is - are our potential clients leaving our site due to large images? But here's the thing: by optimizing your images, you can solve this issue, improve your website's...
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There's nothing more frustrating than spending hours crafting a great guide or blog post, only for it to go unnoticed. Or worse, creating content that doesn't hit the mark with your audience. To stand out online, you need to strike the perfect balance between optimizing content for SEO and creating something that truly connects with your readers. Here’s a straightforward guide to help you achieve that balance and ensure your...
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If you are on my email list, you know I have procrastinated talking about Google Analytics 4 (GA4). However, it looks like Google Analytics 4 is here to stay and replacing the current Universal Analytics, whether I (and many other people in online marketing) like it or not. In this post, I am helping you set up Google Analytics 4 on your website by sharing platform-specific articles and other posts...
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As a business owner, you know the importance of getting found online. But if you’ve been wondering whether Google Ads or Search Engine Optimization (SEO) is the best way to achieve that, you’re not alone. Many business owners are unsure about the difference between these two strategies, and while they both play a vital role in increasing online visibility, they serve distinct purposes. Let’s break down the difference between Google...
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Have you ever poured so much time and energy into creating the perfect piece of content only to find it's not getting the amount of traffic you want? Are you sharing it over and over again? Trying to reach customers to make your business flourish? I know how it feels. And I have the answer. The answer is in increasing your online visibility. We will do this with a three-part...
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So, you are putting time, money, and effort into marketing your business. But the question is, are you actually looking at the data to see the results from those efforts? Welcome to The Visibility Boost. Today we are going to talk about how to make data-driven marketing decisions. Whatever you were doing marketing wise, you are most definitely putting time, money, energy into it. It may be your time and...
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If you've ever delved into Google Analytics, you may have noticed a significant change: the disappearance of the bounce rate metric. In this blog post, we'll explore where the bounce rate went and why it's been replaced by a more positive metric known as engaged sessions. The Shift from Bounce Rate to Engaged Sessions In the past, bounce rate was a common metric used in Universal Analytics (UA). However, with...
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Welcome to another episode of The Visibility Boost podcast! Today, we're delving into a critical aspect of online presence – Google's mobile-first approach to rankings. In this blog article, we'll explain what this means for business owners like you and explore practical steps to prioritize mobile first to ensure your website shines in the mobile landscape. The Significance of Mobile-First Rankings Google's shift towards prioritizing mobile-first rankings means your website...
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Site speed is an important ranking factor in SEO these days. But there are only so many ways that most people are able to speed up their own sites. Welcome to The Visibility Boost. My name is Glenneth Reed, and I'll be your host. Today I am sharing how to speed up your website with image optimization. Well, site speed is a critical ranking factor. Most of us are not...
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Welcome! My name is Glenneth and I live in beautiful East Tennessee. I wear many hats: CEO of The Visibility Method, SEO & Google Ads Expert, content creator, and more. I love technology, social media, and weight lifting. My favorite place to hang out is the hammock in my backyard. My favorite colors are pink and orange. My favorite team is the Vols. And I LOVE to get email so please drop me a note and say hi!
