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Google Ads vs SEO: What’s the Difference?

Google Ads vs SEO: What’s the Difference?

I love helping business owners get visible online with both Google Ads and Search Engine Optimation (SEO), but I also see many business owners think that these two things are the same. While both are essential for getting your business visible online, they are definitely different and each serves a...

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What Is Online Marketing?

What Is Online Marketing?

More than ever, businesses are beginning to leverage the power of online marketing to bring awareness to their products or services.  Online marketing is using things like social media, search engines, and online advertising to promote a business’s products or services. The goal behind online marketing is for businesses to...

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What It Means To Get Visible Online

What It Means To Get Visible Online

As a business owner, whether you own a brick-and-mortar business or an online business, your website and social media play a huge role in getting new customers in the door and ultimately making sales in your business. Internet marketing and online marketing play a bigger role in the growth of...

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How to Maximize Podcast SEO & Help Your Podcast Be Found

How to Maximize Podcast SEO & Help Your Podcast Be Found

If you have a podcast, you probably want to boost its visibility and organically start growing your audience! Want to know the secret? Podcast SEO is a really powerful strategy to achieve all of those goals.  When it comes to growing your audience, podcast SEO helps you reach new listeners...

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5 Important Things You Need When Getting Started With Google Ads

5 Important Things You Need When Getting Started With Google Ads

Google Ads helps you create specific, targeted ads with intentional goals to reach your target audience. Web search is a powerful way to connect with customers and boost your business. But how do you go about getting started with Google Ads?  It can be overwhelming to even know where to...

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Why Is Etsy SEO Important for Growing Your Business? (And How to Do It)

Why Is Etsy SEO Important for Growing Your Business? (And How to Do It)

While many business owners have heard about SEO for growing their businesses, did you know that implementing a search engine optimization strategy for Etsy is the perfect way to do just that? If you want to boost your listings appearing in search, Etsy SEO is worth learning and implementing.  Etsy...

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How to Use Strong Ad Copy to Develop the Best Google Ads

How to Use Strong Ad Copy to Develop the Best Google Ads

Working with Google Ads means keeping up with lots of changes and adapting to new best practices. But there’s one thing you should always focus on when creating effective ads. No matter what changes occur with digital marketing and advertising, ad copy is essential to creating great ads that convert. ...

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