As a business owner, you may be used to DIYing many aspects of your business. Especially while you were first getting up and running. There's an 'I can do that' mentality that serves new business owners well. But what about the times when you truly need to outsource something? For example, maybe you've hired a web developer to troubleshoot a few things on your website. Or a bookkeeper to keep...
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If you are operating a business, one thing that matters more than almost anything else is having a solid online presence. You could have the best product, the finest service, and the perfect message — but if no one knows you exist, none of it really matters. So, how do you increase online visibility in a way that customers come to you? It’s simple: You need a three-prong approach—organic, paid,...
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As a business owner, your goal is simple: get in front of the right people at the right time. The real question is: how? Two of the most powerful digital marketing tools at your disposal are Google Ads and SEO. They both help drive traffic to your website, but work in very different ways. You may wonder, 'should I invest in Google Ads or in SEO'? You're not alone with...
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If there’s one thing most “one size fits all” SEO packages get wrong (as opposed to custom SEO services), it’s that they tend to overlook some major blunders. They may treat your business as if it’s just like everyone else’s. But, your business isn’t a cookie cutter, and your SEO shouldn’t be either. You certainly have different goals and objectives, a different audience, and a different voice, than other businesses. ...
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When this client came to me in February of 2020, she was getting 43 organic sessions a month. She had started her website/business in January 2019. Our plan was slow and steady growth - a plan that fit with her budget and her time schedule. As a working mom of 2 without any help in her house or business, she needed a realistic and attainable strategy. We first started optimizing...
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More than ever, businesses are beginning to leverage the power of online marketing to bring awareness to their products or services. Online marketing is using things like social media, search engines, and online advertising to promote a business’s products or services. The goal behind online marketing is for businesses to get in front of their audience where their audience is spending the majority of their time: online and on their...
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Welcome! My name is Glenneth and I live in beautiful East Tennessee. I wear many hats: CEO of The Visibility Method, SEO & Google Ads Expert, content creator, and more. I love technology, social media, and weight lifting. My favorite place to hang out is the hammock in my backyard. My favorite colors are pink and orange. My favorite team is the Vols. And I LOVE to get email so please drop me a note and say hi!
