As a business owner, all of your marketing efforts focus on building traffic and creating results. Most of us think about social media as a good way to reach people, but what about your website SEO? SEO, or search engine optimization, is something every business owner should focus on. The best way to give your website an SEO boost is to start a blog for your business!
In today’s post, I want to share five of the best ways blogging helps boost your SEO and create results for your business. Many people react to things like “optimizing for Google” or “analyzing keywords” with a balking, dismissive reaction. No matter what your niche is, your business needs to focus on SEO, and blogging is a great way to do that.
Blogging is an amazing opportunity to give your business an SEO boost. Here are five reasons that blogging helps boost your business’s website SEO!
Blogging helps you find more readers, which means more leads, potential clients, and potential customers. If you want to scale, then you need to build an audience of fans who trust your business.
Your blog’s readers will be the ones who click your ads and raise your daily pageviews so you can, in turn, show that information to potential sponsors and get a better deal. Readers will likely buy your products and services because they see the value you can offer—and blogging helps give you an SEO boost to build up that audience of readers.
Publishing a highly optimized blog post will increase your rankings in search results and bring more organic (FREE) traffic to your site.
There are over 100 BILLION searches on Google every MONTH. Chances are hundreds or thousands (or even millions!) of those users are searching for the product or service you offer. If you don’t create a blog for your business and optimize for SEO, you’re missing out on the opportunity to drive more valuable traffic to your website.
Plus, what if you don’t create a blog for your business? That means that your competitors will show up in the search results, and you’ll miss out on those leads. Blogs help businesses grow their SEO rankings and reach that super valued, frequent, and intentional traffic — someone searching Google is actively looking for what you offer, so you’re reaching a warmer audience!
Another huge factor in driving traffic to your website is backlinking. Other blogs, businesses, and websites are more likely to link to a great website than a product page. Statistics actually show that companies who blog get 97% more links to their websites.
While blogging can sound like an overwhelming thing to add to your business to-do list, it’s actually pretty simple. Giving your website an SEO boost can be easy to do!
With plugins like Yoast and All-In-One SEO, optimizing each of your blog posts is super simple. When you focus on all of the positives blogging has to offer, it’s important to make sure you’re also optimizing those blog posts to truly boost your SEO.
Be sure to download my FREE SEO Checklist for an easy, step-by-step checklist you can use with your business blog.
Blogging helps give you an SEO boost by positioning your business as a relevant, trustworthy source for answering the questions your customers are asking. Blog posts that are infused with SEO best practices help yield incredible results for your business.
By providing valuable content to your audience, you build that trust factor. This leads to more sales, conversions, and loyal followers. With more opportunities to rank in search engines, more customers will visit your business’s website.
Google actually assesses a website’s value based on expertise, authority, and trustworthiness — a blog helps you accomplish that!
Your business landing pages target specific keywords related to your niche or industry. Unless someone is really ready to make a purchase or sign up for your services, they might not be at the stage of searching those specific keywords. Plus, there are bigger websites and businesses probably targeting (and ranking for) those same keywords.
Creating a blog for your business allows you to target more keywords. When you publish blog posts that are relevant to your audience, you serve value and reach a much wider group of users on Google.
Related: Buying Intent Keywords: What Are They and Why Do You Need Them?
As a business owner, you’re always thinking about ways to drive traffic to your website and land more visitors (to convert to more sales!).
Blogging is an amazingly impactful way to give your website an SEO boost. This increases your chances of ranking on Google. This helps expose you to a wider audience and creates better conversions for your business. If you need help with your SEO, I’m happy to help!
Welcome! My name is Glenneth and I live in beautiful East Tennessee. I wear many hats: CEO of The Visibility Method, SEO & Google Ads Expert, content creator, and more. I love technology, social media, and weight lifting. My favorite place to hang out is the hammock in my backyard. My favorite colors are pink and orange. My favorite team is the Vols. And I LOVE to get email so please drop me a note and say hi!