Now more than ever, businesses need to focus on creating engaging content to acquire and retain customers. Content is the key to connection, education, and inspiration, all essential to having your visitors become customers who trust in your brand. Consistent content is essential to growing your business, but have you ever thought about the power of podcast guesting when it comes to SEO and content?
Although most of us think about blogging when we hear the term content, podcasts are an amazing way to connect with people on a deeper level. Plus, many people rely on podcasts as on-the-go educational tools, and podcast guesting can have a ton of benefits for every single business.
In today’s post, we’ll dive into all things podcast guesting so that you can take advantage of this amazing strategy for your own business and boost SEO easily.
Podcast guesting, or appearing as a guest on someone else’s podcast, is a really effective way to draw new visitors to your business. Podcasts are really convenient, and instead of reading through paragraphs of content, listeners can consume information anywhere on the go.
Since podcasts are so convenient, business owners should capitalize on that power and consider podcast guesting. Within your niche, there are probably a number of established, successful podcasts. If you can become a guest on those podcasts, you’ll give yourself an advantage by gaining incredible exposure and other benefits, including a number of SEO benefits.
Podcast guesting helps your business grow because you’re able to connect with a huge audience of listeners who already trust the opinion of that podcast host. It’s like running an ad directly to an engaged audience. Plus, you’re likely reaching audience members who would not have found your business otherwise. So you can gain followers and potential customers with ease!
More importantly, podcasts give you an opportunity to share your brand story, teach people about your business and what you do, and share your products or services along with how they will benefit the listeners.
Want to know the biggest advantage of podcast guesting as a marketing and SEO strategy? You can market your business to a huge, engaged audience, all practically for free. If you share valuable information, people will be inclined to check out your business, establishing you as a trustworthy authority in the niche.
SEO, or search engine optimization, is incredibly important for every business. Creating your own content through blog posts, videos, and courses or webinars helps boost SEO, building your website’s audience, driving traffic, and potentially boosting conversions.
However, the actual work behind creating so much original content takes a TON of time and effort. Podcast guesting helps you accumulate amazing SEO benefits that come with strategic content creation. But you don’t have to do all of the work building the content yourself. Being a podcast guest can electrify your SEO strategy, and it won’t make a ton of extra work for you, either.
Here are four incredible benefits of podcast guesting you should know about. Taking advantage of these benefits is a great way to boost your SEO strategy and leverage a new platform!
1. Podcasts Drive Consistent Traffic Over Time
Podcast episodes include show notes, which are evergreen. They are always accessible to anyone, no matter when they listen to an episode.
This means that backlinks to your business will always be up for people to click on. They will point potential traffic to your website or social media platforms. These show notes will continually drive traffic through SEO and boost your rankings, bringing consistent referral traffic for potentially years to come.
Consider it this way: if you appear on multiple podcasts in your niche, you’re opening your SEO strategy up to long-term, traffic-boosting avenues.
2. You’re Targeting a New and Engaged Source of Traffic
Podcast guesting helps you reach a loyal group of listeners. This expands your audience from one that reads blog posts to one that adores audible content. Podcasting is a consistently growing pastime in the U.S. and there were an estimated 88 million podcast listeners in the country in 2019. Experts predict that the number of podcast listeners will surpass 160 million in 2023 after increases of around 20 million each year.
Beyond that, listeners are more likely to return and listen to more podcast episodes on their own. Whereas they may be less likely to return to your website just to look at future blog posts. Being a guest on a popular podcast will help boost your business’s awareness, credibility, and traffic. This increased traffic will help prove your website’s relevance to Google, allowing you to achieve higher rankings in search results.
Plus, podcasts are often recorded and released as videos. This can help you boost your SEO and rank higher in video search results, something that will be more and more popular in the coming years.
3. Get Tons of SEO Benefits Without Doing All of the Work Yourself
SEO is incredibly valuable, but also time-consuming for business owners. With podcast guesting, you’re able to get all of the SEO benefits of content creation with very little work.
Obviously, you’ll need to prep in advance so that you’re sharing valuable, engaging content on the episode. But you’re slipping into a role that already has a loyal, active following, allowing you to generate attention and results for your brand.
4. Get More Backlinks (An SEO Goldmine!)
Backlinks are super valuable SEO juice. And they are actually pretty simple to understand!
Backlinks are just links from one website to a page on another website. Google tends to consider backlinks as one website vouching for another. When you accumulate backlinks, you signal to Google that your website content is important and interesting for visitors. Pages with lots of backlinks have high SEO rankings.
Guest podcasting allows you to generate multiple lasting backlinks to your website. From the episode itself to show notes and video content, there are multiple channels through which a guest on a podcast generates backlinks. This will help you boost your SEO with very little effort.
The more popular the podcast you appear on, the more backlinks and traffic you will generate. A good strategy is to start off appearing on new or small podcasts. Then, work your way up to more established, successful, and popular podcasts.
Podcast guesting is an amazing way to connect with a new audience, grow your business, and improve your SEO rankings. Aside from the huge SEO benefits being a podcast creates, you’re also able to reach an engaged audience for free.
No matter what your niche is, there are likely successful podcasts where you could become a guest. Podcasting boosts your traffic and improves your SEO. So it’s a no-brainer to incorporate podcast guesting into your SEO and marketing strategy.
There are so many avenues to improve your SEO through content. But it can be overwhelming to navigate all of this by yourself. Higher rankings equal more organic traffic which can lead to more viewers and more money for you.
I can help support you in your SEO and business goals! Let’s connect. From consultations to custom SEO services, I can help you create a strategic plan that will actually work for you without creating a ton of stress.
Welcome! My name is Glenneth and I live in beautiful East Tennessee. I wear many hats: CEO of The Visibility Method, SEO & Google Ads Expert, content creator, and more. I love technology, social media, and weight lifting. My favorite place to hang out is the hammock in my backyard. My favorite colors are pink and orange. My favorite team is the Vols. And I LOVE to get email so please drop me a note and say hi!