Welcome to The Visibility Boost. My name is Glenneth and I'm going to be your host. One of the questions I get asked most often is how do I get visible online as a small business owner?
So today we're going to talk about the difference between paid, organic, and social traffic.
Let's get started and talk about what it means to be visible online.
It means that people who don't know you can find you.
We love the people that know, like, and trust us already, but we are looking to get new customers all the time. And we need those people to be able to find us online. One of my favorite all-time quotes from Google is that “people don't just go online, they live online”. And as I said, there's three different ways for people to find you organic paid and social.
Organic is traffic that comes from search engines. Think of Google, Bing, and Yahoo. Something that you might not think about is, YouTube is actually a search engine. Pinterest is actually a search engine. And so what happens here is people will type in a phrase, a question, a word. And you want your website to show up when it's relevant to the products and services that you sell that is called organic traffic.
Getting visible for organic traffic is often referred to as SEO or search engine optimization. What that means is that you are optimizing your website to show up in search engines so that when people are typing the key phrases of the products and services that you sell, that you will show up high on the first page of the search engine rankings.
It's often called free traffic because you're not spending money to show up there and you're not paying for people to click on your website.
That leads us into paid traffic.
So paid traffic could be Google Ads, Bing Ads, Yahoo, YouTube, Pinterest, et cetera. Anytime that you were paying for somebody to click and go to your website.
Paid traffic is great traffic because they are searching for you. They're already searching for that product or service you sell. And essentially, you are bypassing everybody else and showing up as a top search engine result.
Paid traffic is like having warm leads at your fingertips, however, if done incorrectly, it can be costly.
So it's crucial to have a strategy in place and work with someone who is experienced on that platform with paid ads.
Social traffic is the traffic that comes from social media.
Think Facebook, Instagram, TikTok, LinkedIn, all the different platforms.
This is free traffic, but sometimes harder to get, because you do not control the algorithm. You may have 4,000 followers on Facebook, but only 1% may actually see what you post. And if they see it, they probably already know they can trust you because they're following you. So it's often harder to get new people from social media to your website.
Getting traffic from any of these sources may take some of your time, money, and effort, and you may be asking, well, how do I know where to spend my time, my money, and my effort?
So you're ready to get started being visible, but you don't know what to do.
I recommend starting with either organic or paid AND one social media platform. So let's pick either focusing on SEO or a paid platform and pick the social media platform where your audience is most likely to hang out.
So starting with SEO would look like optimizing your web pages for search engines.
Starting with paid would mean picking a product or a service and running paid ads to that page.
And then you've picked the social media platform where your audience is most likely to hang out. And that may be different than the social media platform that you like best.
Once you've picked either organic or paid and the social media platform, give it 90 days. Make a commitment to concentrate on both of those options for 90 days. If it's the Google Ads, spend $300 a month for a quarter.
If it's social media, it's making a commitment to posting consistently. And that does not mean every day, but maybe three to five times a week on that social media platform and make sure on social media that you are driving them to your website.
Doing these things consistently for 90 days, will drive more traffic to your website. Does this help you understand what online visibility is?
Thanks for joining me here at The Visibility Boost.
In our next podcast, we're going to talk about now that you've gotten people to your website, what do you do with them?
Grab my FREE Guide To Getting Visible: HERE.
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Welcome! My name is Glenneth and I live in beautiful East Tennessee. I wear many hats: CEO of The Visibility Method, SEO & Google Ads Expert, content creator, and more. I love technology, social media, and weight lifting. My favorite place to hang out is the hammock in my backyard. My favorite colors are pink and orange. My favorite team is the Vols. And I LOVE to get email so please drop me a note and say hi!