Why Hire a Google Ads Expert?

As a business owner, you may be used to DIYing many aspects of your business. Especially while you were first getting up and running. There's an ‘I can do that' mentality that serves new business owners well. But what about the times when you truly need to outsource something? For example, maybe you've hired a web developer to troubleshoot a few things on your website. Or a bookkeeper to keep your business finances in line. So, do Google Ads lend themselves best to DIYing or hiring an expert? That's what we're looking at today.

While Google Ads' self-managed campaigns can be an affordable and accessible option for small business owners, there are several reasons why they may not be the best choice for all businesses. Here are some key reasons why small business owners should consider hiring someone to manage Google Ads for them.

Complexities of Google Ads Campaigns

As with any new endeavor in life, there is a learning curve to all things. Google ads is no exception. With some perseverance, you might be able to piece-mail together a campaign. The question becomes – will it achieve your goals and be effective? Google Ads can be complex and overwhelming for beginners. Setting up campaigns involves more than just choosing keywords.

It requires strategic decisions around bidding strategies, ad extensions, audience targeting, keyword match types, and ad copy. A Google Ads expert knows how to navigate these complexities, set up campaigns correctly, and optimize them for the best results.

Time-Consuming

How much of your time on a daily or weekly basis do you want to devote to your ads? Managing a Google Ads account effectively takes a lot of time and attention. Small business owners often juggle multiple responsibilities, and Google Ads management can become an afterthought or a task that takes up too much of your valuable time. Plus if you are learning how to run ads and run reports as you go, that means it will be more time-intensive. Good news though – a Google Ads expert can save you time by managing and optimizing the account, allowing you to focus on your core business operations while experts handle the ad campaigns.

Budget Mismanagement

It takes experience to know whether an ad is performing and if it will continue to perform well (or turn around). How much do you spend before you change the ad? What if you change the wrong variable and it causes the ad to perform more poorly? Without proper knowledge, small business owners may end up spending too much on ads that aren't performing well, leading to wasted ad spend. Google Ads’ budgeting system can be tricky, and without understanding metrics like Cost Per Click (CPC) and Cost Per Acquisition (CPA), it's easy to overspend. A professional can optimize your budget and ensure that ad spend is being directed to the most effective campaigns and keywords, ensuring a better ROI and reduced wasted spend.

Lack of In-Depth Optimization

Another challenge is to know how often to optimize. Google Ads requires continuous monitoring and optimization. For instance, ads need to be adjusted based on performance data, and keywords should be added, paused, or adjusted regularly to improve results. Google Ads experts conduct thorough keyword research, analyze search terms reports, and make data-driven adjustments to improve the performance of your campaigns over time.

Advanced Targeting Capabilities

Google Ads has some very specific ways you can look for your ideal audience. It offers a range of targeting options (e.g., location targeting, device targeting, demographic targeting, and remarketing), and without an understanding of how to leverage these features, campaigns may not reach the right audience. So for example, if you are looking for a woman business owner within 20 miles of Boston, are you effectively finding those exact people? (Or do you need to get even more specific?) A Google Ads manager can help you refine your targeting to reach the most relevant customers, improving your chances of converting clicks into actual sales.

Understanding Analytics and Reporting

Google Ads provides in-depth reports and analytics that may be difficult to understand without experience. Misinterpreting the data or ignoring critical metrics can lead to ineffective campaigns. An expert can not only help you interpret the data but also use it to make informed decisions that lead to better campaign results, as well as guide you on what actions to take next.

Keeping Up with Algorithm Changes

As with other social media and ad platforms, Google Ads is always evolving, and its algorithms frequently change, affecting how ads are ranked, how targeting works, and how to optimize campaigns. A Google Ads professional stays up-to-date with the latest changes and best practices, ensuring that your campaigns remain competitive and effective.

While Google Ads' self-managed campaigns are a viable option for businesses on a tight budget or those with simple campaigns, hiring a professional can bring the following advantages:

1. Expertise: Professionals have the knowledge to manage campaigns effectively.
2. Time-Saving: Hiring an expert frees up your time to focus on running your business.
3. Optimization: Continuous monitoring and optimization lead to better results and improved ROI.
4. Cost Efficiency: A Google Ads professional can minimize wasteful spend and maximize your ad dollars.

For small business owners who want to achieve real, measurable results with their Google Ads campaigns, hiring an expert can make all the difference in the success of their digital marketing efforts.

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