After you have done your research and decided on your keyword/phrase (referred to as keyword from here on out) that you want to optimize your post for, here are the easy steps for optimizing an old or new post:
Your assignment for the next 3 days – optimize one or two old or current posts you are working on.
Read my guest post on Show Your Blog Love for other tips on making old content evergreen and why meta descriptions are important.
Note: Depending on what works best for you, you might want to batch your work. For example, one day create meta descriptions for all 25 of your most popular posts. Another day research and create the titles for these posts. Another day work on all the graphics for the posts. Just make sure to keep track of what you have optimized in your Google spreadsheet.
What about plugins for WordPress? I currently use Yoast, but would recommend it or All In One SEO.
How quickly will I rank? Honestly, there is no telling. And if anyone ever promises you that you will rank #1 for something, run away. No one knows. There are so many factors that go into ranking a post and Google changes it algorithms all the time.
Click here to download a printable checklist.