If you've ever delved into Google Analytics, you may have noticed a significant change: the disappearance of the bounce rate metric. In this blog post, we'll explore where the bounce rate went and why it's been replaced by a more positive metric known as engaged sessions.
In the past, bounce rate was a common metric used in Universal Analytics (UA). However, with the emergence of Google Analytics 4, bounce rate has been replaced by a more nuanced measurement called engaged sessions.
Engaged sessions reflect a more positive interaction with your website or app. Rather than simply measuring the percentage of users who land on your site and leave immediately, engaged sessions focus on users who actively interact with your content.
An engaged session is defined by one of the following actions occurring during a single visit:
Engaged sessions provide a more comprehensive view of user behavior and website performance. By focusing on engagement rather than abandonment, businesses can better understand how users are interacting with their website and identify areas for improvement.
To access engaged sessions in Google Analytics 4, follow these steps:
The shift from bounce rate to engaged sessions in Google Analytics represents a positive evolution in web analytics. By focusing on user engagement, businesses can gain deeper insights into their audience's behavior and optimize their online presence accordingly. Embrace engaged sessions as a key metric for understanding and improving your website's performance in 2024 and beyond.
Welcome! My name is Glenneth and I live in beautiful East Tennessee. I wear many hats: CEO of The Visibility Method, SEO & Google Ads Expert, content creator, and more. I love technology, social media, and weight lifting. My favorite place to hang out is the hammock in my backyard. My favorite colors are pink and orange. My favorite team is the Vols. And I LOVE to get email so please drop me a note and say hi!