A few weeks ago, I surveyed my audience about GA4. I decided to answer the questions and comments about how to use GA4 in this post to help everyone.
GA4 is the latest free version of Google's web analytics platform, which provides website owners and digital marketers with valuable insights about website traffic, user behavior, and performance. Honestly, if you have a website and want to know which of your online marketing efforts are working, having Google Analytics installed on it is a must.
Per Google, GA4 provides several benefits over the previous version (Universal Analytics), including:
I've written blog posts on these already. You can find them linked below:
Learn how to set up conversions in GA4 like a pro in the video below. I tested this process on multiple sites, so I know it works. Make sure to have two tabs of Analytics open – one with Universal Analytics and one with GA4 – and pause my video as much as needed while you set up conversions.
GA4 doesn't (yet) offer a straightforward way to see which social media platforms are driving traffic to your site. But don't worry, I've got you covered! In this video, I share a clever workaround that lets you set up your own custom report. You'll be able to dive deep into your social media analytics and uncover valuable insights.
If you know me, you know I have not been a fan of GA4, but I understand how important the data is to my business (and my clients), so I am adapting. I don't think that GA4 is very intuitive, and I believe it hurts small business owners (where it was designed to help large corporations and companies with multiple websites/apps).
The section above this shows you how to create a social media report in GA4. However, if you are anything like me, you want to see everything in one place in an easy-to-read format.
That's exactly why I created the GA4 Monthly Metrics report. I want to make reading and understanding the GA4 data as easy as possible for you, so that you can make data-driven marketing decisions for your business – in a timely manner. Click the image below for more info.
The final question on the survey was – do you have any questions about GA4? And one of the comments was:
No – because I have you!– email subscriber and client
All of my clients automatically receive the GA4 Monthly Metrics report as part of their package.
Want to know more about working with me? Check out my services and schedule a discovery call here.
Welcome! My name is Glenneth and I live in beautiful East Tennessee. I wear many hats: CEO of The Visibility Method, SEO & Google Ads Expert, content creator, and more. I love technology, social media, and weight lifting. My favorite place to hang out is the hammock in my backyard. My favorite colors are pink and orange. My favorite team is the Vols. And I LOVE to get email so please drop me a note and say hi!