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SEO Case Study: A Lesson In Patience

When this client came to me in February of 2020, she was getting 43 organic sessions a month. She had started her website/business in January 2019.

Our plan was slow and steady growth – a plan that fit with her budget and her time schedule. As a working mom of 2 without any help in her house or business, she needed a realistic and attainable strategy.

We first started optimizing her old blogs. Three a month. We looked at ones that were working and made them better. We optimized images for site speed and SEO. We thought about what her audience was looking for.

Some months were better, some months weren't. SEO can be seasonal, based on industry.

Some stats:

  • February 2020: 43 sessions
  • February 2021: 142 sessions
  • December 2021: 258 sessions

In 2021, she received:

  • 2,194 organic sessions
  • 606 social sessions (including Pinterest)

That's over 250% MORE sessions from organic.

Truth: Her growth didn't happen overnight – and yours probably won't either. But she started and we kept at it. Every single month.

Did we do the same things each month? Absolutely not. We looked to see what was working and what wasn't and made a plan. Did we panic at the drops and made drastic changes? NO.

If you've put off starting SEO, what's holding you back? The longer you wait, the longer it will take for you to rank for your ideal keyphrases and start getting organic traffic.

Check out my Custom SEO Services and book a free discovery call.

About Me

Welcome! My name is Glenneth and I live in beautiful East Tennessee. I wear many hats: CEO of The Visibility Method, SEO & Google Ads Expert, content creator, and more. I love technology, social media, and weight lifting. My favorite place to hang out is the hammock in my backyard. My favorite colors are pink and orange. My favorite team is the Vols. And I LOVE to get email so please drop me a note and say hi!


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