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5 Important Things You Need When Getting Started With Google Ads

Google Ads helps you create specific, targeted ads with intentional goals to reach your target audience. Web search is a powerful way to connect with customers and boost your business. But how do you go about getting started with Google Ads? 

It can be overwhelming to even know where to start when it comes to running ads for your small business. So many small businesses work extremely hard to acquire new customers with organic search traffic. 

But Google Ads can help alleviate some of that stress and effort, generating better results, too. In today’s post, we’ll cover: 

  • Why Google Ads are so important for small businesses
  • 5 things you need when getting started with Google Ads

Let’s dive right in and get you on track to succeed with Google Ads! 

5-Important-Things-You-Need-When-Getting-Started-With-Google-Ads

Why Is Google Ads Impactful for Small Businesses? 

Google Ads is the most prominent (and one of the most efficient) ways to advertise online. Businesses of all sizes and industries use this type of advertising. 

No matter your niche, Google Ads can help you reach new customers, promote your business, and even generate conversions. 

For your small business, building an online presence and acquiring new traffic is incredibly important. With Google Ads, you can target your ads to the exact people you’re hoping to reach and build your business in the process. 

Here are some more specific benefits of Google Ads for your business. 

Helps You Reach a Bigger Audience

No matter how big or small your business is, you most likely want to land on that coveted first page of Google search results. That’s how you get clicks and help people discover your products or services! Google Ads is the best way to ensure that you show up on the first page. 

When it comes to organic search traffic through SEO, it’s possible to achieve results. 

It can be a challenge for small businesses, especially if you don’t know SEO strategies and best practices. 

Google Ads makes it easier for you to appear first in search results because of those paid spots. Of course, SEO is still vital for ads (as you’ll see later!), but the sponsored layout of ads helps you reach your ideal audience much quicker. 

If you want to boost your business visibility, Google Ads are worth implementing. 

Lets You Connect With Local Customers

When you’re getting started with Google Ads, you’ll quickly discover their various targeting options. These options make it easy to find and target the right, specific audience for your business. 

If you have a local business, you can even specifically target only people in certain demographic zones! Called “geo-targeting,” this strategy helps you avoid wasting money from your advertising budget on people outside of your area. 

You can include the areas you want to target but also expressly exclude specific locations. This helps you get even more precise, lowering your costs and improving investment (ROI). 

Related: 4 Reasons You Need to Be Using Local SEO for Small Business Marketing

It’s Measurable and Has High ROI

As a small business owner, you should always concentrate on ROI within your marketing efforts. You need to keep track of details and make sure that things are accounted for. This way, you know what works and what doesn’t and can make better decisions. 

Google Ads has detailed campaign information and analytics. Even when you’re just getting started with Google Ads, there’s tons of data to explore! 

You can even set and track your own specific goals right within the Google Ads platform. Some examples include ROI, website traffic, keyword performance, or sales potential, and you can get super-specific. 

It’s a Flexible Marketing Strategy No Matter Your Budget

Google Ads is super dynamic and flexible, and it works for businesses of all sizes. The flexibility that comes with Google Ads means you can control your ads fully. Stop, start, or pause your ads whenever you choose. 

You also have full control over your campaign budgets, which helps small businesses looking to grow while saving money. 

5 Things You Need When Getting Started with Google Ads

As you develop marketing strategies for your business, Google Ads should be something you implement. 

There are a few key things you should do when getting started, though. 

Here are some of the most important things you need to consider when getting started with Google Ads! 

Set Clear Objectives

Before you start a new campaign, you need to establish your objectives. 

There are a few key questions you should ask yourself to do this: 

  • What’s the purpose of your campaign? 
  • What kinds of leads are you looking to attract?
  • What are your specific objectives? 

Those specific objectives could include leads, sales, email list sign-ups, or discovery calls. 

Once you’ve determined your goals, you’ll be able to select strategic keywords that will help you achieve those goals. Google Ads has a Keyword Planner Tool you can use to find effective keywords. You should create an ad group with several different keywords and save those suggestions. 

Later, you can “bid” on specific keywords, and if you succeed in securing a keyword, you’ll show up first in those search results. 

Have Realistic Expectations 

The next thing you’ll need to do when getting started with Google Ads is giving yourself realistic expectations. 

Google Ads usually requires a bit of trial and error to find success within your niche. Figuring out what works best for your business and your audience will take time, so don’t stress! 

Instead, look at this as an advantage of Google Ads. It’s an ideal place to test, experiment, and learn as you go. You can also consider hiring a Google Ads specialist who knows it inside and out to take care of this for you. 

Create a Way to Capture Leads

When you’re getting started with Google Ads, you need to make sure that you create a way to convert prospective searchers into customers. 

Whether you set up a contact form or entice people to register for a webinar with their email, make sure you collect data from your leads. 

From there, set up a follow-up process! Whether this ends up being you or someone else on your team, you need to nurture that lead into converting. 

Set Your Budget

You need to decide ahead of time what your budget will be for Google Ads. You’ll set a maximum bid, the highest amount you’re willing to pay for a click on any given keyword. 

This amount will be unique to you, and if you’re struggling to figure it out, an expert opinion can help. There’s no definitive answer to budgets because it’s based on your unique business goals and needs. 

When you’re first getting started with Google Ads, it’s going to be overwhelming to decide on a budget. But as you get more practice with it, you’ll have data to rely on and make those decisions easier! 

Decide On Specific Location Parameters

Earlier, you learned that it’s possible to narrow down your Google Ads to target specific locations. 

Setting your location parameters will help you save money and boost ROI, which is always a priority in advertising. 

When you’re getting started with Google Ads, direct your resources toward your local region or area. Later, when your business has grown, and you have the hang of running Google Ads, you can expand that target area. 


Google Ads might be the best decision you can make for growing your business. It’s a hugely powerful tool, and it lets you connect with the right people searching for what you provide! 

When you focus on these five things when getting started with Google Ads, it’s easy to find success and grow your business! 

If you’re ready to boost leads, conversions, and sales, Google Ads is an excellent strategy to add to your toolbox. 

One of the best things to do when you’re getting started with Google Ads is to take a course. An expert can help teach you exactly how to successfully implement ads for your business. 

You should also look for resources that teach you how to work through Google Ads. My free visibility workbook is a great place to start! 

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