How to Use Google Dynamic Remarketing Effectively

Google Ads are one of the most powerful marketing tools you can use for your business. If you aren’t using them, you should be! As a Google Ads Certified Professional, I’m passionate about helping you get the best results from your Google Ads efforts. That’s why I want to talk about Google Dynamic Remarketing for your business. 
In this post, you’ll learn what Google Dynamic Remarketing is, why you should be using it, and how to do it effectively. 

What is Google Dynamic Remarketing?

Google Dynamic Remarketing is a feature of Google Ads that helps you retarget people who are a “warmer” audience in your sales funnel. Remarketing lets you advertise to people who have already visited your website or used your app on mobile. 
But Dynamic Remarketing goes beyond just that typical remarketing through highly tailored messaging. It lets you show those previous visitors ads containing the specific products or services that they already viewed. 
Dynamic remarketing benefits your business marketing by helping you build leads and generate more sales. It brings previous visitors back to your website so they actually make a purchase!

Why You Should Be Using It

Dynamic remarketing is a must for all business owners using Google to advertise. Standard remarketing is typically too general, because the messaging is broad and not individually targeted. 
Instead, through Dynamic Remarketing, Google creates ads based on your visitors’ behavior on your website, including things like price, image, and text of your choice. This helps you reach your customers on a deeper, more tailored level based on the content and products they are actually interested in on your website!
One of the best reasons to use Google Dynamic Remarketing is that there’s no extra cost. It’s included with the regular price of your ad clicks! On that note, Google Ads will also calculate the optimal bid for each impression your ads get through enhanced CPC and Google’s conversion optimizer. Basically, this will help get you results without having to spend tons of money! 
Google Dynamic Remarketing also lets you scale your ads to match your entire inventory. Dynamic ads pair up with your feed of products and services, which helps you scale your ads for better results. This is a simple process that has powerful results based on the popularity of different items or services and what an individual visitor is interested in on your site. 
Finally, Google’s dynamic remarketing ads have a high-performance layout that is highly tailored to perform best for each visitor, and the placement and platform where the ad will be displayed. 
Related: How to Advertise on Google in 7 Easy Steps

How to Use Google Dynamic Remarketing

Now that you know how effective Google Dynamic Remarketing is, let’s talk about how to actually implement these powerful ads for your business. 

Create Your Product or Service Feed

First, you’ll create a feed that features all of your different products and services. Add details about each item, like its unique ID, images, and price. It will pull these details from this feed and add them to your dynamic remarketing ads. Here’s a detailed tutorial for creating a Google dynamic remarketing feed. 

Add the Google Dynamic Remarketing Tag to Your Site

You’ll need to add a dynamic remarketing tag to all of your website’s pages. This tag tracks your website visitors, adds them to your remarketing list, and makes sure that they are associated with the unique product ID of the item they viewed. 
The Google remarketing tag can be found in the Audiences section of your Shared library in your Google Ads account—here are more detailed instructions for the remarketing tag! 

Create the Assets for Your Responsive Display Ads

Responsive display ads are based on the assets of the products in the feed you created. That means these ad displays automatically adjust the size, appearance, and format to fit the ad space that’s available. The assets you can create include logos, headlines, images, descriptions, and videos. 
Google will automatically generate your ad as spaces become available. It will use those assets you uploaded and optimize for the best ad performance. Since these ads are responsible, they will display almost any text or image size. 
Google Dynamic Remarketing is one of the most powerful advertising tools you can use in marketing your business. 
The process sounds complex. But, luckily, Google Ads makes it easy to utilize remarketing in an effective way for great results. Google even did a case study on one company that boosted their conversions by over 5x with dynamic remarketing. 
This type of advertising can be so much more successful than regular marketing ads because you’re tailoring your ads to an audience that’s already engaged and interested. 
If you are ready to take the next step and need help with Google Ads, reach out and book a call today!