As a marketer, you might find yourself wondering which platform you should place your ads on. You’re weighing the options between Google Ads vs. Facebook Ads … maybe both? Google and Facebook are considered the leading platforms in the online advertising world. Put together, Google and Facebook account for 85% of the money put towards online ads. But which one is the right one? Which one will get your business...read more
If you’re not getting as much traffic as you’d like, don’t overlook the importance of site speed. People who come to your site want a fast and easy experience. That means if it takes longer than 3 seconds for your page to load, your users will instantly click away and go somewhere else. Three seconds! That’s according to Kissmetrics. That’s not much time at all to capture a new lead. ...read more
Digital marketing has never been more complicated. Between social media (with new platforms being added all the time), content marketing, SEO, affiliate marketing and every other buzzword under the sun, it’s getting harder and harder to decide where you need to spend your time. That's why I want to share with you 9 reasons that your small business needs Google Ads. The exact marketing strategy that will work well for...read more
Did you know that an estimated 30 million websites on Earth use Google Analytics? That's more than 10 times the next popular analytics tool. Suffice it to say, if you’re a small business owner or blogger, Google Analytics is a tool you should have from Day 1. [click_to_tweet tweet="If you’re a blogger or small business owner, Google Analytics is a tool you should have from Day 1" quote="'If you’re a...read more
In the blogging and business world, you own two things - your website and your email list. Your website is an extension of you and your business. It needs to be a place where your readers and customers can easily find the information they are looking for. And they won’t be able to find anything if they bail before the site finishes loading. These 6 tips for SEO image optimization...read more
Are you providing quality content and services to your audience but not attracting the right people? Let's talk about how you can change that with 5 SEO benefits, and why you should start now. You bought a domain name, paid for hosting, hired an expensive web designer, and you poured your soul into your content. You did (almost) everything right. So, why you aren’t getting any traffic? You could have...read more
Most people know that they need to identify and incorporate keywords as part of their digital marketing and Google Ads strategies. Many people are unaware, however, that there are different types of keywords that serve unique purposes. Today we are going to talk about buying intent keywords. The buying process typically follows a pattern. First, the potential customer identifies a problem or pain point that they want to solve. Next,...read more
Welcome! My name is Glenneth and I live in beautiful East Tennessee. I wear many hats: CEO of The Visibility Method, SEO & Google Ads Expert, content creator, and more. I love technology, social media, and weight lifting. My favorite place to hang out is the hammock in my backyard. My favorite colors are pink and orange. My favorite team is the Vols. And I LOVE to get email so please drop me a note and say hi!