Most people know that they need to identify and incorporate keywords as part of their digital marketing and Google Ads strategies. Many people are unaware, however, that there are different types of keywords that serve unique purposes. Today we are going to talk about buying intent keywords. The buying process typically follows a pattern. First, the potential customer identifies a problem or pain point that they want to solve. Next,...read more
One of the questions I get asked frequently is - "Why is my site not ranking on Google." This is a HUGE question and so many factors can play into this. So I am going to give you 15 reasons your site may not be ranking on Google in order of importance. 15 Reasons Your Site May Not Be Ranking On Google #1 - Your site is not HTTPS Google...read more
Did you know you can "create totally readable, easily speakable, and exceptionally memorable short links using your WordPress-based website and domain name?" My guess is you are using bit.ly or another site to create shorter and memorable links. That's where the Pretty Links WordPress plugin comes in. Why Use Pretty Links? Let's say you have a private Facebook group (like my SEO group). You could give out this URL directly...read more
The second Monday of every February is National Clean Out Your Computer Day. Personally, I think it is always a good time to clean out your computer, your blog, your phone, and your social media. Check out my suggestions! Clean Up Your Computer Empty your computer's trash Uninstall/Delete unwanted/unused programs Delete files you no longer need Backup your computer (Dropbox, Google Drive, SmugMug (photos), just to name a few) Run...read more
More than ever, business owners are leveraging Instagram as a place to have fun on social media AND grow their business. Having an optimized Instagram profile is a great way to put your best foot forward to potential clients. One way to do this is to be strategic with how you use your one and only clickable profile link allowed by Instagram. In the beginning, users were changing the link...read more
My longtime followers know that I preach image optimization. In fact, I have a post 6 tips for SEO image optimization that I continually update. Today I want to talk about how you can squoosh images to a smaller size with a new tool called Squoosh by Google. This new web tool lets you compress and reformat pics quickly and easily online. Squoosh works in any browser (not just Google Chrome). The...read more
As a business owner, all of your marketing efforts focus on building traffic and creating results. Most of us think about social media as a good way to reach people, but what about your website SEO? SEO, or search engine optimization, is something every business owner should focus on. The best way to give your website an SEO boost is to start a blog for your business! In today’s post,...read more
Welcome! My name is Glenneth and I live in beautiful East Tennessee. I wear many hats: CEO of The Visibility Method, SEO & Google Ads Expert, content creator, and more. I love technology, social media, and weight lifting. My favorite place to hang out is the hammock in my backyard. My favorite colors are pink and orange. My favorite team is the Vols. And I LOVE to get email so please drop me a note and say hi!