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Google Ads vs SEO: What’s the Difference?

Google Ads vs SEO: What’s the Difference?

I love helping business owners get visible online with both Google Ads and Search Engine Optimation (SEO), but I also see many business owners think that these two things are the same. While both are essential for getting your business visible online, they are definitely different and each serves a different and unique purpose. Learn the difference between Google Ads vs SEO below. What’s the difference between Google Ads and...

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What Is Online Marketing?

What Is Online Marketing?

More than ever, businesses are beginning to leverage the power of online marketing to bring awareness to their products or services.  Online marketing is using things like social media, search engines, and online advertising to promote a business’s products or services. The goal behind online marketing is for businesses to get in front of their audience where their audience is spending the majority of their time: online and on their...

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How to Maximize Podcast SEO & Help Your Podcast Be Found

How to Maximize Podcast SEO & Help Your Podcast Be Found

If you have a podcast, you probably want to boost its visibility and organically start growing your audience! Want to know the secret? Podcast SEO is a really powerful strategy to achieve all of those goals.  When it comes to growing your audience, podcast SEO helps you reach new listeners and generate incredible results.  How Does Podcast SEO Work?  If you aren’t familiar with SEO, that’s okay! SEO stands for...

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5 Important Things You Need When Getting Started With Google Ads

5 Important Things You Need When Getting Started With Google Ads

Google Ads helps you create specific, targeted ads with intentional goals to reach your target audience. Web search is a powerful way to connect with customers and boost your business. But how do you go about getting started with Google Ads?  It can be overwhelming to even know where to start when it comes to running ads for your small business. So many small businesses work extremely hard to acquire...

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Why Is Etsy SEO Important for Growing Your Business? (And How to Do It)

Why Is Etsy SEO Important for Growing Your Business? (And How to Do It)

While many business owners have heard about SEO for growing their businesses, did you know that implementing a search engine optimization strategy for Etsy is the perfect way to do just that? If you want to boost your listings appearing in search, Etsy SEO is worth learning and implementing.  Etsy SEO shouldn’t be complicated or overwhelming. As an SEO expert, I love helping people understand the ins and outs of...

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How to Use Strong Ad Copy to Develop the Best Google Ads

How to Use Strong Ad Copy to Develop the Best Google Ads

Working with Google Ads means keeping up with lots of changes and adapting to new best practices. But there’s one thing you should always focus on when creating effective ads. No matter what changes occur with digital marketing and advertising, ad copy is essential to creating great ads that convert.  Without effective ad copy, your ads will never generate the results you’re looking for. Luckily, there are some specific ways...

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4 Amazing SEO Benefits of Podcast Guesting

4 Amazing SEO Benefits of Podcast Guesting

Now more than ever, businesses need to focus on creating engaging content to acquire and retain customers. Content is the key to connection, education, and inspiration, all essential to having your visitors become customers who trust in your brand. Consistent content is essential to growing your business, but have you ever thought about the power of podcast guesting when it comes to SEO and content?  Although most of us think...

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About Me

Welcome! My name is Glenneth and I live in beautiful East Tennessee. I wear many hats: CEO of The Visibility Method, SEO & Google Ads Expert, content creator, and more. I love technology, social media, and weight lifting. My favorite place to hang out is the hammock in my backyard. My favorite colors are pink and orange. My favorite team is the Vols. And I LOVE to get email so please drop me a note and say hi!

glenneth@thevisibilitymethod.com

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