Google Ads can be a hugely valuable service to utilize in your business. If you’ve never heard of Google Ads, it’s the advertising platform housed on Google. When you advertise on Google, you bid on specific keywords, and then your content is advertised in searches for those keywords. If you’re looking to capitalize on the more than 5.6 billion Google searches happening every day (and hopefully make some of those...read more
Having a website for your business is always a smart move. But if your site isn’t optimized correctly, then it probably isn’t bringing in much traffic. Web optimization is essential to making sure your brand is visible on the internet, bringing in traffic, and increasing your revenue. With an optimized website, search engines will be able to read your pages, make sure your business gets in front of the right...read more
While WordPress is already a platform that’s relatively SEO-friendly on its own, adding a solid plugin can make your life so much easier and boost your SEO skills to the next level. With so many plugins available, it’s important to select the best SEO plugin for your website. Yoast, the #1 WordPress SEO plugin, allows you to select a target keyword or keyphrase and optimize each page and post on...read more
As a marketer, you might find yourself wondering which platform you should place your ads on. You’re weighing the options between Google Ads vs. Facebook Ads … maybe both? Google and Facebook are considered the leading platforms in the online advertising world. Put together, Google and Facebook account for 85% of the money put towards online ads. But which one is the right one? Which one will get your business...read more
If you’re not getting as much traffic as you’d like, don’t overlook the importance of site speed. People who come to your site want a fast and easy experience. That means if it takes longer than 3 seconds for your page to load, your users will instantly click away and go somewhere else. Three seconds! That’s according to Kissmetrics. That’s not much time at all to capture a new lead. ...read more
Digital marketing has never been more complicated. Between social media (with new platforms being added all the time), content marketing, SEO, affiliate marketing and every other buzzword under the sun, it’s getting harder and harder to decide where you need to spend your time. That's why I want to share with you 9 reasons that your small business needs Google Ads. The exact marketing strategy that will work well for...read more
Did you know that an estimated 30 million websites on Earth use Google Analytics? That's more than 10 times the next popular analytics tool. Suffice it to say, if you’re a small business owner or blogger, Google Analytics is a tool you should have from Day 1. [click_to_tweet tweet="If you’re a blogger or small business owner, Google Analytics is a tool you should have from Day 1" quote="'If you’re a...read more
Welcome! My name is Glenneth and I live in beautiful East Tennessee. I wear many hats: CEO of The Visibility Method, SEO & Google Ads Expert, content creator, and more. I love technology, social media, and weight lifting. My favorite place to hang out is the hammock in my backyard. My favorite colors are pink and orange. My favorite team is the Vols. And I LOVE to get email so please drop me a note and say hi!