Working with Google Ads means keeping up with lots of changes and adapting to new best practices. But there’s one thing you should always focus on when creating effective ads. No matter what changes occur with digital marketing and advertising, ad copy is essential to creating great ads that convert. Without effective ad copy, your ads will never generate the results you’re looking for. Luckily, there are some specific ways...read more
SEO is always something business owners should be focused on. Things are always changing, and as we head into 2021, we have to evolve with the trends and strategies that will work best. Mastering SEO for 2021 is going to depend on how well you understand the fundamentals of SEO and the trends and changes that will be taking place. To be successful in a landscape that’s more competitive than...read more
Now more than ever, businesses need to focus on creating engaging content to acquire and retain customers. Content is the key to connection, education, and inspiration, all essential to having your visitors become customers who trust in your brand. Consistent content is essential to growing your business, but have you ever thought about the power of podcast guesting when it comes to SEO and content? Although most of us think...read more
As a small business owner, you should always focus on marketing and promoting your business. But there are so many options and avenues available for marketing—and some are super expensive. But no matter where you are at within your business, there are ways to market effectively. Google Ads is one of the best marketing tools available for every business, and luckily, a low Google Ads budget will still create powerful...read more
Google Ads is one of the most powerful tools you can use to grow your business. It helps boost your search rankings and connect you with new customers. Plus, it promotes your business and products without spending tons of money! When you’re developing a marketing strategy, learning what Google Ads bidding strategy to use might feel overwhelming. In this post, you’ll learn everything you need to know about Google Ads...read more
You’ve done organic marketing. You’ve done Facebook Ads. But, now you’re wondering if Google Ads are the next step in getting your business visible. Of course, you could hire someone who is Google Ads Certified to get your Google Ads up and running, but you want to make sure you don’t have a blindspot in your business and know how important it is for you to understand the ins and...read more
Google Ads is one of the most powerful ways to reach your customers and promote your products or services. It lets you capitalize on the overwhelming number of searches that happen daily on Google, and you can quickly increase traffic and potential conversions. Specifically, Google Dynamic Prospecting is an incredible feature of Google Ads! In this post, you’ll learn what Google Ads dynamic prospecting even is, how it differs from...read more
Welcome! My name is Glenneth and I live in beautiful East Tennessee. I wear many hats: CEO of The Visibility Method, SEO & Google Ads Expert, content creator, and more. I love technology, social media, and weight lifting. My favorite place to hang out is the hammock in my backyard. My favorite colors are pink and orange. My favorite team is the Vols. And I LOVE to get email so please drop me a note and say hi!