At some point, we have all found ourselves needing to launch a Google Ads or Bing Ads campaign. The impressions roll in, and sometimes even go beyond the limits, but what about our conversion rate? Doesn’t spike much. In short, you end up spending your budget significantly, but not seeing the expected return. Why does this happen? Chances are, your ads are showing up in irrelevant search results, draining your...
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If you are operating a business, one thing that matters more than almost anything else is having a solid online presence. You could have the best product, the finest service, and the perfect message — but if no one knows you exist, none of it really matters. So, how do you increase online visibility in a way that customers come to you? It’s simple: You need a three-prong approach—organic, paid,...
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As a business owner, you know the importance of getting found online. But if you’ve been wondering whether Google Ads or Search Engine Optimization (SEO) is the best way to achieve that, you’re not alone. Many business owners are unsure about the difference between these two strategies, and while they both play a vital role in increasing online visibility, they serve distinct purposes. When it comes to Google Ads vs...
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As a business owner, your goal is simple: get in front of the right people at the right time. The real question is: how? Two of the most powerful digital marketing tools at your disposal are Google Ads and SEO. They both help drive traffic to your website, but work in very different ways. You may wonder, 'should I invest in Google Ads or in SEO'? You're not alone with...
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If there’s one thing most “one size fits all” SEO packages get wrong (as opposed to custom SEO services), it’s that they tend to overlook some major blunders. They may treat your business as if it’s just like everyone else’s. But, your business isn’t a cookie cutter, and your SEO shouldn’t be either. You certainly have different goals and objectives, a different audience, and a different voice, than other businesses. ...
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Let’s be real, Google Analytics can be overwhelming at first. You log in, and suddenly you’re staring at dashboards filled with multiple stats, graphs, tables, and metrics that you’re not sure what to do with. Sessions, bounce rates, conversions, users, pageviews, acquisitions, there’s a lot going on. Here’s the truth about it: You just need to check in on the right pieces of information, and know how to act on...
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In the blogging and business world, you own two things - your website and your email list. Your website is an extension of you and your business. It needs to be a place where your readers and customers can easily find the information they are looking for. And they won’t be able to find anything if they bail before the site finishes loading. These 6 tips for SEO image optimization...
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Welcome! My name is Glenneth and I live in beautiful East Tennessee. I wear many hats: CEO of The Visibility Method, SEO & Google Ads Expert, content creator, and more. I love technology, social media, and weight lifting. My favorite place to hang out is the hammock in my backyard. My favorite colors are pink and orange. My favorite team is the Vols. And I LOVE to get email so please drop me a note and say hi!
