As a business owner, you know the importance of getting found online. But if you’ve been wondering whether Google Ads or Search Engine Optimization (SEO) is the best way to achieve that, you’re not alone. Many business owners are unsure about the difference between these two strategies, and while they both play a vital role in increasing online visibility, they serve distinct purposes. When it comes to Google Ads vs...
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Most people know that they need to identify and incorporate keywords as part of their digital marketing and Google Ads strategies. Many people are unaware, however, that there are different types of keywords that serve unique purposes. Today we are going to talk about buying intent keywords. The buying process typically follows a pattern. First, the potential customer identifies a problem or pain point that they want to solve. Next,...
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As a business owner, your goal is simple: get in front of the right people at the right time. The real question is: how? Two of the most powerful digital marketing tools at your disposal are Google Ads and SEO. They both help drive traffic to your website, but work in very different ways. You may wonder, 'should I invest in Google Ads or in SEO'? You're not alone with...
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If there’s one thing most “one size fits all” SEO packages get wrong (as opposed to custom SEO services), it’s that they tend to overlook some major blunders. They may treat your business as if it’s just like everyone else’s. But, your business isn’t a cookie cutter, and your SEO shouldn’t be either. You certainly have different goals and objectives, a different audience, and a different voice, than other businesses. ...
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Let’s be real, Google Analytics can be overwhelming at first. You log in, and suddenly you’re staring at dashboards filled with multiple stats, graphs, tables, and metrics that you’re not sure what to do with. Sessions, bounce rates, conversions, users, pageviews, acquisitions, there’s a lot going on. Here’s the truth about it: You just need to check in on the right pieces of information, and know how to act on...
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In the blogging and business world, you own two things - your website and your email list. Your website is an extension of you and your business. It needs to be a place where your readers and customers can easily find the information they are looking for. And they won’t be able to find anything if they bail before the site finishes loading. These 6 tips for SEO image optimization...
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Title tags and meta descriptions are two tools that, when used correctly, can help you climb up Google’s rankings. You can use title tags and meta descriptions to influence how search engines represent your sites. What is a Title Tag? A <title> tag defines the title of an HTML document. It is one of several tags within a web page’s <head> element. A title tag gives a web page a name. It...
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Welcome! My name is Glenneth and I live in beautiful East Tennessee. I wear many hats: CEO of The Visibility Method, SEO & Google Ads Expert, content creator, and more. I love technology, social media, and weight lifting. My favorite place to hang out is the hammock in my backyard. My favorite colors are pink and orange. My favorite team is the Vols. And I LOVE to get email so please drop me a note and say hi!
