Working with Google Ads means keeping up with lots of changes and adapting to new best practices. But there’s one thing you should always focus on when creating effective ads. No matter what changes occur with digital marketing and advertising, ad copy is essential to creating great ads that convert. Without effective ad copy, your ads will never generate the results you’re looking for. Luckily, there are some specific ways...read more
Now more than ever, businesses need to focus on creating engaging content to acquire and retain customers. Content is the key to connection, education, and inspiration, all essential to having your visitors become customers who trust in your brand. Consistent content is essential to growing your business, but have you ever thought about the power of podcast guesting when it comes to SEO and content? Although most of us think...read more
Google Ads is one of the most powerful tools you can use to grow your business. It helps boost your search rankings and connect you with new customers. Plus, it promotes your business and products without spending tons of money! When you’re developing a marketing strategy, learning what Google Ads bidding strategy to use might feel overwhelming. In this post, you’ll learn everything you need to know about Google Ads...read more
Google Ads is one of the most powerful ways to reach your customers and promote your products or services. It lets you capitalize on the overwhelming number of searches that happen daily on Google, and you can quickly increase traffic and potential conversions. Specifically, Google Dynamic Prospecting is an incredible feature of Google Ads! In this post, you’ll learn what Google Ads dynamic prospecting even is, how it differs from...read more
Your website lets you target people across the globe—the entire online world is at your fingertips. While this is an awesome way to expand your reach, local SEO is also super important. Local SEO for small business focuses on ranking highly in your local area. When you optimize for local SEO, you aim to rank higher in local search results. Whether you add a location to the search terms you...read more
Google Ads are one of the most powerful marketing tools you can use for your business. If you aren’t using them, you should be! As a Google Ads Certified Professional, I’m passionate about helping you get the best results from your Google Ads efforts. That’s why I want to talk about Google Dynamic Remarketing for your business. In this post, you’ll learn what Google Dynamic Remarketing is, why you should...read more
Are you wondering whether you should advertise on Google? One reason you would want to is because Google is the number one search engine in the world. As a business owner you want to be seen in the Google search results because this brings in more leads and customers for you. The best way to get more engagement on your website is to show up on the first page of...read more
Welcome! My name is Glenneth and I live in beautiful East Tennessee. I wear many hats: CEO of The Visibility Method, SEO & Google Ads Expert, content creator, and more. I love technology, social media, and weight lifting. My favorite place to hang out is the hammock in my backyard. My favorite colors are pink and orange. My favorite team is the Vols. And I LOVE to get email so please drop me a note and say hi!