How to Advertise on Google in 7 Easy Steps

Google Ads can be a hugely valuable service to utilize in your business. If you’ve never heard of Google Ads, it’s the advertising platform housed on Google. When you advertise on Google, you bid on specific keywords, and then your content is advertised in searches for those keywords. If you’re...

What is a Website Title (and Why Is It So Important)?

Having a website for your business is always a smart move. But if your site isn’t optimized correctly, then it probably isn’t bringing in much traffic. Web optimization is essential to making sure your brand is visible on the internet, bringing in traffic, and increasing your revenue. With an optimized...

3 Reasons Why Yoast is the Best SEO Plugin

While WordPress is already a platform that’s relatively SEO-friendly on its own, adding a solid plugin can make your life so much easier and boost your SEO skills to the next level. With so many plugins available, it’s important to select the best SEO plugin for your website. Yoast,...

Google Ads vs. Facebook Ads: Which is the Best?

As a marketer, you might find yourself wondering which platform you should place your ads on. You’re weighing the options between Google Ads vs. Facebook Ads… maybe both? Google and Facebook could both be considered leading platforms in the online advertising world. Put together, Google and Facebook account for...

What is the Importance of Site Speed for SEO?

If you’re not getting as much traffic as you’d like, don’t overlook the importance of site speed. People who come to your site want a fast and easy experience. That means if it takes longer than 3 seconds for your page to load, your users will instantly click away and...

9 Reasons Your Small Business Needs Google Ads

Digital marketing has never been more complicated. Between social media (with new platforms being added all the time), content marketing, SEO, referral marketing and every other buzzword under the sun, it’s getting harder and harder to decide where you need to spend your time. That's why I want to share...

Google Analytics Made Easy

Did you know that an estimated 50-70 million websites on Earth use Google Analytics? Yep - Google Analytics alone has almost as many customers as Uber. Suffice it to say, if you’re a small business owner or blogger, Google Analytics is a tool you should have from Day 1. ...