How to Use Google Dynamic Remarketing Effectively

Google Ads are one of the most powerful marketing tools you can use for your business. If you aren’t using them, you should be! As a Google Ads Certified Professional, I’m passionate about helping you get the best results from your Google Ads efforts. That’s why I want to talk...

What NOT to Do When You Advertise on Google

Are you wondering whether you should advertise on Google? One reason you would want to is because Google is the number one search engine in the world. As a business owner you want to be seen in the Google search results because this brings in more leads and customers for...

How to Easily Optimize Your WordPress Site: 8 Simple SEO Tips

Are you looking to increase your website traffic? One of the best ways to do this is to practice some basic SEO tips. Because when your SEO is on point, Google will bring you more traffic and leads. In this post, you’ll learn the basics of what SEO is and...

How to Advertise on Google in 7 Easy Steps

Google Ads can be a hugely valuable service to utilize in your business. If you’ve never heard of Google Ads, it’s the advertising platform housed on Google. When you advertise on Google, you bid on specific keywords, and then your content is advertised in searches for those keywords. If you’re...

What is a Website Title (and Why Is It So Important)?

Having a website for your business is always a smart move. But if your site isn’t optimized correctly, then it probably isn’t bringing in much traffic. Web optimization is essential to making sure your brand is visible on the internet, bringing in traffic, and increasing your revenue. With an optimized...

3 Reasons Why Yoast is the Best SEO Plugin

While WordPress is already a platform that’s relatively SEO-friendly on its own, adding a solid plugin can make your life so much easier and boost your SEO skills to the next level. With so many plugins available, it’s important to select the best SEO plugin for your website. Yoast,...

Google Ads vs. Facebook Ads: Which is the Best?

As a marketer, you might find yourself wondering which platform you should place your ads on. You’re weighing the options between Google Ads vs. Facebook Ads … maybe both? Google and Facebook could both be considered leading platforms in the online advertising world. Put together, Google and Facebook account...