My longtime followers know that I preach image optimization. In fact, I have a post 6 tips for SEO image optimization that I continually update. Today I want to talk about how you can squoosh images to a smaller size with a new tool called Squoosh by Google. This new web tool lets you compress and reformat pics quickly and easily online. Squoosh works in any browser (not just Google Chrome). The app supports a bunch of image formats, including OptiPNG, MozJPG, WebP, Browser PNG, JPG, and WebP. Many of which you have probably never heard of (and really don't need to know).
Most of us work with either stock images or images from our phone/DSLR. I will be using a stock photo from Haute Stock. The photo I am starting with is 3.4 MB. I wouldn't typically upload a full-size image, but am for purposes of this blog post. Here is the original (3.4MB):
To upload your photo to Squoosh, open the app in any browser and then drag your image or click on “select an image.” (Interesting note – I am using Squoosh to compress my screenshots for this post.)
The first thing once uploaded to do is resize the photo. Check out this video to see how I determine the size my images should be. Once you know how wide your photos should be – enter that and it will automatically adjust the height if maintain aspect ratio is selected (which is what you want). I am selecting Browser JPEG under compress with quality of approximately 0.75 for this blog post. I did some tests with other quality ratings and you could probably do 100 and still have a very small filesize.
The screenshot I am currently optimizing started at 5.64MB and after resizing and compression is 32KB.
Depending on the size of the file uploaded, you will need to click the ‘-‘ sign (bottom center) a few times to see your entire photo.
To save to your computer, click on the blue down arrow in the lower right-hand corner. Here is the final photo sized at 23 KB. See what a huge difference in file size? 3.4MB vs 23KB. That's huge when you think about 100s and 1000s of photos on your blog and trying to keep site speed 4 seconds or under.
And the full-size photo again:
Yes, you have lost a little quality – but I played around with different quality settings and compression styles and it is hardly noticeable (and will depend on your original photo).
How To Squoosh Images To A Smaller Size:
It is super important to Squoosh your images to a smaller size – regardless of what tool you use. Thankful that Google has released something so easy to use that doesn't require a download, password, or cost a monthly fee. I wish there were a way to rename the file at the same time as downloading the new image, but that option doesn't appear to be available at this time.
Squoosh your images to a smaller size with the new Squoosh tool by Google! #google #seo #imageoptimization #sitespeed Click To Tweet
As a reminder, check out 6 tips for SEO image optimization for ALL the steps you need to take to optimize your photos for SEO.
How do you squoosh images to a smaller size?
Welcome! My name is Glenneth and I live in beautiful East Tennessee. I wear many hats: CEO of The Visibility Method, SEO & Google Ads Expert, content creator, and more. I love technology, social media, and weight lifting. My favorite place to hang out is the hammock in my backyard. My favorite colors are pink and orange. My favorite team is the Vols. And I LOVE to get email so please drop me a note and say hi!