A few weeks ago, I surveyed my audience about GA4. I decided to answer the questions and comments about how to use GA4 in this post to help everyone. What is GA4? Do I Need It? GA4 is the latest free version of Google's web analytics platform, which provides website owners and digital marketers with valuable insights about website traffic, user behavior, and performance. Honestly, if you have a website...
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If you are on my email list, you know I have procrastinated talking about Google Analytics 4 (GA4). However, it looks like Google Analytics 4 is here to stay and replacing the current Universal Analytics, whether I (and many other people in online marketing) like it or not. In this post, I am helping you set up Google Analytics 4 on your website by sharing platform-specific articles and other posts...
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I love helping business owners get visible online with both Google Ads and Search Engine Optimation (SEO), but I also see many business owners think that these two things are the same. While both are essential for getting your business visible online, they are definitely different and each serves a different and unique purpose. Learn the difference between Google Ads vs SEO below. What’s the difference between Google Ads and...
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In the blogging and business world, you own two things - your website and your email list. Your website is an extension of you and your business. It needs to be a place where your readers and customers can easily find the information they are looking for. And they won’t be able to find anything if they bail before the site finishes loading. These 6 tips for SEO image optimization...
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So, you are putting time, money, and effort into marketing your business. But the question is, are you actually looking at the data to see the results from those efforts? Welcome to The Visibility Boost. Today we are going to talk about how to make data-driven marketing decisions. Whatever you were doing marketing wise, you are most definitely putting time, money, energy into it. It may be your time and...
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If you've ever delved into Google Analytics, you may have noticed a significant change: the disappearance of the bounce rate metric. In this blog post, we'll explore where the bounce rate went and why it's been replaced by a more positive metric known as engaged sessions. The Shift from Bounce Rate to Engaged Sessions In the past, bounce rate was a common metric used in Universal Analytics (UA). However, with...
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Welcome to another episode of The Visibility Boost podcast! Today, we're delving into a critical aspect of online presence – Google's mobile-first approach to rankings. In this blog article, we'll explain what this means for business owners like you and explore practical steps to prioritize mobile first to ensure your website shines in the mobile landscape. The Significance of Mobile-First Rankings Google's shift towards prioritizing mobile-first rankings means your website...
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Site speed is an important ranking factor in SEO these days. But there are only so many ways that most people are able to speed up their own sites. Welcome to The Visibility Boost. My name is Glenneth Reed, and I'll be your host. Today I am sharing how to speed up your website with image optimization. Well, site speed is a critical ranking factor. Most of us are not...
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So you've been thinking about running Google Ads, or maybe you've talked to somebody who's run Google Ads and they're like, oh, but they don't work. Nobody clicks on them. Or I didn't have success. Welcome to The Visibility Boost. My name is Glenneth and let's talk about why that isn't exactly true. So when I talked to people about Google Ads, and I asked them if they run it...
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So, you've started improving your online visibility. Your rankings are growing every day, and you're getting more and more traffic to your website. However, let's talk about some things that could hurt your online visibility that you might not be aware of. Welcome to The Visibility Boost. My name is Glenneth Reed and I'm going to be your host. So many times I have people come to me and we...
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So now you have people coming to your website and they're taking the actions that you want. But you don't know where people actually came from. You don't know the sources like Google or Facebook or Pinterest that led people to your website and led them to take an action. You have to have some data to look at in order to make data-driven marketing decisions. Welcome to The Visibility...
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Welcome! My name is Glenneth and I live in beautiful East Tennessee. I wear many hats: CEO of The Visibility Method, SEO & Google Ads Expert, content creator, and more. I love technology, social media, and weight lifting. My favorite place to hang out is the hammock in my backyard. My favorite colors are pink and orange. My favorite team is the Vols. And I LOVE to get email so please drop me a note and say hi!
