In the blogging and business world, you own two things - your website and your email list. Your website is an extension of you and your business. It needs to be a place where your readers and customers can easily find the information they are looking for. And they won’t be able to find anything if they bail before the site finishes loading. These 6 tips for SEO image optimization...
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Title tags and meta descriptions are two tools that, when used correctly, can help you climb up Google’s rankings. You can use title tags and meta descriptions to influence how search engines represent your sites. What is a Title Tag? A <title> tag defines the title of an HTML document. It is one of several tags within a web page’s <head> element. A title tag gives a web page a name. It...
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Have you ever poured so much time and energy into creating the perfect piece of content only to find it's not getting the amount of traffic you want? Are you sharing it over and over again? Trying to reach customers to make your business flourish? I know how it feels. And I have the answer. The answer is in increasing your online visibility. We will do this with a three-part...
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More than ever, business owners are leveraging Instagram as a place to have fun on social media AND grow their business. Having an optimized Instagram profile is a great way to put your best foot forward to potential clients. One way to do this is to be strategic with how you use your one and only clickable profile link allowed by Instagram. In the beginning, users were changing the link...
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As a business owner, you may be used to DIYing many aspects of your business. Especially while you were first getting up and running. There's an 'I can do that' mentality that serves new business owners well. But what about the times when you truly need to outsource something? For example, maybe you've hired a web developer to troubleshoot a few things on your website. Or a bookkeeper to keep...
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At some point, we have all found ourselves needing to launch a Google Ads or Bing Ads campaign. The impressions roll in, and sometimes even go beyond the limits, but what about our conversion rate? Doesn’t spike much. In short, you end up spending your budget significantly, but not seeing the expected return. Why does this happen? Chances are, your ads are showing up in irrelevant search results, draining your...
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If you are operating a business, one thing that matters more than almost anything else is having a solid online presence. You could have the best product, the finest service, and the perfect message — but if no one knows you exist, none of it really matters. So, how do you increase online visibility in a way that customers come to you? It’s simple: You need a three-prong approach—organic, paid,...
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As a business owner, you know the importance of getting found online. But if you’ve been wondering whether Google Ads or Search Engine Optimization (SEO) is the best way to achieve that, you’re not alone. Many business owners are unsure about the difference between these two strategies, and while they both play a vital role in increasing online visibility, they serve distinct purposes. When it comes to Google Ads vs...
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Most people know that they need to identify and incorporate keywords as part of their digital marketing and Google Ads strategies. Many people are unaware, however, that there are different types of keywords that serve unique purposes. Today we are going to talk about buying intent keywords. The buying process typically follows a pattern. First, the potential customer identifies a problem or pain point that they want to solve. Next,...
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As a business owner, your goal is simple: get in front of the right people at the right time. The real question is: how? Two of the most powerful digital marketing tools at your disposal are Google Ads and SEO. They both help drive traffic to your website, but work in very different ways. You may wonder, 'should I invest in Google Ads or in SEO'? You're not alone with...
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If there’s one thing most “one size fits all” SEO packages get wrong (as opposed to custom SEO services), it’s that they tend to overlook some major blunders. They may treat your business as if it’s just like everyone else’s. But, your business isn’t a cookie cutter, and your SEO shouldn’t be either. You certainly have different goals and objectives, a different audience, and a different voice, than other businesses. ...
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Welcome! My name is Glenneth and I live in beautiful East Tennessee. I wear many hats: CEO of The Visibility Method, SEO & Google Ads Expert, content creator, and more. I love technology, social media, and weight lifting. My favorite place to hang out is the hammock in my backyard. My favorite colors are pink and orange. My favorite team is the Vols. And I LOVE to get email so please drop me a note and say hi!
