4 Reasons You Need to Be Using Local SEO for Small Business Marketing

4 Reasons You Need to Be Using Local SEO for Small Business Marketing

Your website lets you target people across the globe—the entire online world is at your fingertips. While this is an awesome way to expand your reach, local SEO is also super important. Local SEO for small business focuses on ranking highly in your local area. When you optimize for local SEO, you aim to rank … Continue reading “4 Reasons You Need to Be Using Local SEO for Small Business Marketing”

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How to Use Google Dynamic Remarketing Effectively

How to Use Google Dynamic Remarketing Effectively

Google Ads are one of the most powerful marketing tools you can use for your business. If you aren’t using them, you should be! As a Google Ads Certified Professional, I’m passionate about helping you get the best results from your Google Ads efforts. That’s why I want to talk about Google Dynamic Remarketing for … Continue reading “How to Use Google Dynamic Remarketing Effectively”

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What NOT to Do When You Advertise on Google

What NOT to Do When You Advertise on Google

Are you wondering whether you should advertise on Google? One reason you would want to is because Google is the number one search engine in the world. As a business owner you want to be seen in the Google search results because this brings in more leads and customers for you. The best way to … Continue reading “What NOT to Do When You Advertise on Google”

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How to Easily Optimize Your WordPress Site: 8 Simple SEO Tips

How to Easily Optimize Your WordPress Site: 8 Simple SEO Tips

Are you looking to increase your website traffic? One of the best ways to do this is to practice some basic SEO tips. Because when your SEO is on point, Google will bring you more traffic and leads.  In this post, you’ll learn the basics of what SEO is and why it matters, along with … Continue reading “How to Easily Optimize Your WordPress Site: 8 Simple SEO Tips”

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How to Advertise on Google in 7 Easy Steps

How to Advertise on Google in 7 Easy Steps

Google Ads can be a hugely valuable service to utilize in your business. If you’ve never heard of Google Ads, it’s the advertising platform housed on Google. When you advertise on Google, you bid on specific keywords, and then your content is advertised in searches for those keywords.  If you’re looking to capitalize on the … Continue reading “How to Advertise on Google in 7 Easy Steps”

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What is a Website Title (and Why Is It So Important)?

What is a Website Title (and Why Is It So Important)?

Having a website for your business is always a smart move. But if your site isn’t optimized correctly, then it probably isn’t bringing in much traffic. Web optimization is essential to making sure your brand is visible on the internet, bringing in traffic, and increasing your revenue. With an optimized website, search engines will be … Continue reading “What is a Website Title (and Why Is It So Important)?”

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3 Reasons Why Yoast is the Best SEO Plugin

3 Reasons Why Yoast is the Best SEO Plugin

While WordPress is already a platform that’s relatively SEO-friendly on its own, adding a solid plugin can make your life so much easier and boost your SEO skills to the next level. With so many plugins available, it’s important to select the best SEO plugin for your website.    Yoast, the #1 WordPress SEO plugin, … Continue reading “3 Reasons Why Yoast is the Best SEO Plugin”

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Google Ads vs. Facebook Ads: Which is the Best?

Google Ads vs. Facebook Ads: Which is the Best?

As a marketer, you might find yourself wondering which platform you should place your ads on. You’re weighing the options between Google Ads vs. Facebook Ads… maybe both?   Google and Facebook could both be considered leading platforms in the online advertising world. Put together, Google and Facebook account for 85% of the money put … Continue reading “Google Ads vs. Facebook Ads: Which is the Best?”

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What is the Importance of Site Speed for SEO?

What is the Importance of Site Speed for SEO?

If you’re not getting as much traffic as you’d like, don’t overlook the importance of site speed. People who come to your site want a fast and easy experience. That means if it takes longer than 3 seconds for your page to load, your users will instantly click away and go somewhere else. Three seconds! … Continue reading “What is the Importance of Site Speed for SEO?”

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Google Analytics Made Easy

Google Analytics Made Easy

Did you know that an estimated 50-70 million websites on Earth use Google Analytics? Yep – Google Analytics alone has almost as many customers as Uber.  Suffice it to say, if you’re a blogger or small business owner, Google Analytics is a tool you should have from Day 1.   . Google Analytics (GA) integrates … Continue reading “Google Analytics Made Easy”

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