As a business owner, you know the importance of getting found online. But if you’ve been wondering whether Google Ads or Search Engine Optimization (SEO) is the best way to achieve that, you’re not alone. Many business owners are unsure about the difference between these two strategies, and while they both play a vital role in increasing online visibility, they serve distinct purposes. Let’s break down the difference between Google...
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More than ever, businesses are beginning to leverage the power of online marketing to bring awareness to their products or services. Online marketing is using things like social media, search engines, and online advertising to promote a business’s products or services. The goal behind online marketing is for businesses to get in front of their audience where their audience is spending the majority of their time: online and on their...
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If you have a podcast, you probably want to boost its visibility and organically start growing your audience! Want to know the secret? Podcast SEO is a really powerful strategy to achieve all of those goals. When it comes to growing your audience, podcast SEO helps you reach new listeners and generate incredible results. How Does Podcast SEO Work? If you aren’t familiar with SEO, that’s okay! SEO stands for...
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Google Ads helps you create specific, targeted ads with intentional goals to reach your target audience. Web search is a powerful way to connect with customers and boost your business. But how do you go about getting started with Google Ads? It can be overwhelming to even know where to start when it comes to running ads for your small business. So many small businesses work extremely hard to acquire...
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While many business owners have heard about SEO for growing their businesses, did you know that implementing a search engine optimization strategy for Etsy is the perfect way to do just that? If you want to boost your listings appearing in search, Etsy SEO is worth learning and implementing. Etsy SEO shouldn’t be complicated or overwhelming. As an SEO expert, I love helping people understand the ins and outs of...
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Working with Google Ads means keeping up with lots of changes and adapting to new best practices. But there’s one thing you should always focus on when creating effective ads. No matter what changes occur with digital marketing and advertising, ad copy is essential to creating great ads that convert. Without effective ad copy, your ads will never generate the results you’re looking for. Luckily, there are some specific ways...
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Now more than ever, businesses need to focus on creating engaging content to acquire and retain customers. Content is the key to connection, education, and inspiration, all essential to having your visitors become customers who trust in your brand. Consistent content is essential to growing your business, but have you ever thought about the power of podcast guesting when it comes to SEO and content? Although most of us think...
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Google Ads is one of the most powerful tools you can use to grow your business. It helps boost your search rankings and connect you with new customers. Plus, it promotes your business and products without spending tons of money! When you’re developing a marketing strategy, learning what Google Ads bidding strategy to use might feel overwhelming. In this post, you’ll learn everything you need to know about Google Ads...
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Google Ads is one of the most powerful ways to reach your customers and promote your products or services. It lets you capitalize on the overwhelming number of searches that happen daily on Google, and you can quickly increase traffic and potential conversions. Specifically, Google Dynamic Prospecting is an incredible feature of Google Ads! In this post, you’ll learn what Google Ads dynamic prospecting even is, how it differs from...
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Your website lets you target people across the globe—the entire online world is at your fingertips. While this is an awesome way to expand your reach, local SEO is also super important. Local SEO for small business focuses on ranking highly in your local area. When you optimize for local SEO, you aim to rank higher in local search results. Whether you add a location to the search terms you...
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Welcome! My name is Glenneth and I live in beautiful East Tennessee. I wear many hats: CEO of The Visibility Method, SEO & Google Ads Expert, content creator, and more. I love technology, social media, and weight lifting. My favorite place to hang out is the hammock in my backyard. My favorite colors are pink and orange. My favorite team is the Vols. And I LOVE to get email so please drop me a note and say hi!
