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Author: glenneth

How to Use Strong Ad Copy to Develop the Best Google Ads

How to Use Strong Ad Copy to Develop the Best Google Ads

Working with Google Ads means keeping up with lots of changes and adapting to new best practices. But there’s one thing you should always focus on when creating effective ads. No matter what changes occur with digital marketing and advertising, ad copy is essential to creating great ads that convert.  Without effective ad copy, your ads will never generate the results you’re looking for. Luckily, there are some specific ways...

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4 Amazing SEO Benefits of Podcast Guesting

4 Amazing SEO Benefits of Podcast Guesting

Now more than ever, businesses need to focus on creating engaging content to acquire and retain customers. Content is the key to connection, education, and inspiration, all essential to having your visitors become customers who trust in your brand. Consistent content is essential to growing your business, but have you ever thought about the power of podcast guesting when it comes to SEO and content?  Although most of us think...

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How to Make a Low Google Ads Budget Work for You

How to Make a Low Google Ads Budget Work for You

As a small business owner, you should always focus on marketing and promoting your business. But there are so many options and avenues available for marketing—and some are super expensive. But no matter where you are at within your business, there are ways to market effectively. Google Ads is one of the best marketing tools available for every business, and luckily, a low Google Ads budget will still create powerful...

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What Google Ads Bidding Strategy Should You Use?

What Google Ads Bidding Strategy Should You Use?

Google Ads is one of the most powerful tools you can use to grow your business. It helps boost your search rankings and connect you with new customers. Plus, it promotes your business and products without spending tons of money! When you’re developing a marketing strategy, learning what Google Ads bidding strategy to use might feel overwhelming.  In this post, you’ll learn everything you need to know about Google Ads...

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What is Google Ads Dynamic Prospecting (and How to Use It)?

What is Google Ads Dynamic Prospecting (and How to Use It)?

Google Ads is one of the most powerful ways to reach your customers and promote your products or services. It lets you capitalize on the overwhelming number of searches that happen daily on Google, and you can quickly increase traffic and potential conversions. Specifically, Google Dynamic Prospecting is an incredible feature of Google Ads!  In this post, you’ll learn what Google Ads dynamic prospecting even is, how it differs from...

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4 Reasons You Need to Be Using Local SEO for Small Business Marketing

4 Reasons You Need to Be Using Local SEO for Small Business Marketing

Your website lets you target people across the globe—the entire online world is at your fingertips. While this is an awesome way to expand your reach, local SEO is also super important. Local SEO for small business focuses on ranking highly in your local area. When you optimize for local SEO, you aim to rank higher in local search results.  Whether you add a location to the search terms you...

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How to Use Google Dynamic Remarketing Effectively

How to Use Google Dynamic Remarketing Effectively

Google Ads are one of the most powerful marketing tools you can use for your business. If you aren’t using them, you should be! As a Google Ads Certified Professional, I’m passionate about helping you get the best results from your Google Ads efforts. That’s why I want to talk about Google Dynamic Remarketing for your business.  In this post, you’ll learn what Google Dynamic Remarketing is, why you should...

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What NOT to Do When You Advertise on Google

What NOT to Do When You Advertise on Google

Are you wondering whether you should advertise on Google? One reason you would want to is because Google is the number one search engine in the world. As a business owner you want to be seen in the Google search results because this brings in more leads and customers for you. The best way to get more engagement on your website is to show up on the first page of...

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How to Easily Optimize Your WordPress Site: 8 Simple SEO Tips

How to Easily Optimize Your WordPress Site: 8 Simple SEO Tips

Are you looking to increase your website traffic? One of the best ways to do this is to practice some basic SEO tips. Because when your SEO is on point, Google will bring you more traffic and leads. In this post, you’ll learn the basics of what SEO is and why it matters, along with 8 SEO tips to help you optimize your Wordpress site. Let’s get started!  What is SEO? ...

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How to Advertise on Google in 7 Easy Steps

How to Advertise on Google in 7 Easy Steps

Google Ads can be a hugely valuable service to utilize in your business. If you’ve never heard of Google Ads, it’s the advertising platform housed on Google. When you advertise on Google, you bid on specific keywords, and then your content is advertised in searches for those keywords. If you’re looking to capitalize on the more than 5.6 billion Google searches happening every day (and hopefully make some of those...

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About Me

Welcome! My name is Glenneth and I live in beautiful East Tennessee. I wear many hats: CEO of The Visibility Method, SEO & Google Ads Expert, content creator, and more. I love technology, social media, and weight lifting. My favorite place to hang out is the hammock in my backyard. My favorite colors are pink and orange. My favorite team is the Vols. And I LOVE to get email so please drop me a note and say hi!

glenneth@thevisibilitymethod.com

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