Having switched from Universal Analytics (GA3) to Google Analytics 4 (GA4), you might be wondering what the metrics are you should be reviewing now and more importantly WHERE are they located. We will be looking at a few different data metrics in GA4, but before we jump into that, let’s talk about why checking your website data is so important for your business. Checking your website analytics (I highly recommend...
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If you are on my email list, you know I have procrastinated talking about Google Analytics 4 (GA4). However, it looks like Google Analytics 4 is here to stay and replacing the current Universal Analytics, whether I (and many other people in online marketing) like it or not. In this post, I am helping you set up Google Analytics 4 on your website by sharing platform-specific articles and other posts...
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As a business owner, all of your marketing efforts focus on building traffic and creating results. Most of us think about social media as a good way to reach people, but what about your website SEO? SEO, or search engine optimization, is something every business owner should focus on. The best way to give your website an SEO boost is to start a blog for your business! In this post,...
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When this client came to me in February of 2020, she was getting 32 organic sessions a month. Her business started in January 2015. Something different about this client is she very rarely uses social media - Linked In is her main platform. We first started optimizing her old blogs. Three a month. We looked at ones that were working and made them better. We optimized images for site speed...
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SEO is something business owners should be focused on. Strategies are always changing, and as we continue into 2022, we have to evolve with the trends and strategies that will work best. Mastering SEO for 2022 is going to depend on how well you understand the fundamentals of SEO and the trends and changes that will be taking place. To be successful in a landscape that’s more competitive than ever,...
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One of the questions I get asked frequently is - "Why is my site not ranking on Google." This is a HUGE question and so many factors can play into this. So I am going to give you 15 reasons your site may not be ranking on Google in order of importance. 15 Reasons Your Site May Not Be Ranking On Google #1 - Your site is not HTTPS Google...
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When this client came to me in February of 2020, she was getting 43 organic sessions a month. She had started her website/business in January 2019. Our plan was slow and steady growth - a plan that fit with her budget and her time schedule. As a working mom of 2 without any help in her house or business, she needed a realistic and attainable strategy. We first started optimizing...
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As a small business owner, you should always focus on marketing and promoting your business. But there are so many options and avenues available for marketing—and some are super expensive. But no matter where you are at within your business, there are ways to market effectively. Google Ads is one of the best marketing tools available for every business, and luckily, a low Google Ads budget will still create powerful...
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I love helping business owners get visible online with both Google Ads and Search Engine Optimation (SEO), but I also see many business owners think that these two things are the same. While both are essential for getting your business visible online, they are definitely different and each serves a different and unique purpose. Learn the difference between Google Ads vs SEO below. What’s the difference between Google Ads and...
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More than ever, businesses are beginning to leverage the power of online marketing to bring awareness to their products or services. Online marketing is using things like social media, search engines, and online advertising to promote a business’s products or services. The goal behind online marketing is for businesses to get in front of their audience where their audience is spending the majority of their time: online and on their...
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Welcome! My name is Glenneth and I live in beautiful East Tennessee. I wear many hats: CEO of The Visibility Method, SEO & Google Ads Expert, content creator, and more. I love technology, social media, and weight lifting. My favorite place to hang out is the hammock in my backyard. My favorite colors are pink and orange. My favorite team is the Vols. And I LOVE to get email so please drop me a note and say hi!
