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Category: AdWords

5 Important Things You Need When Getting Started With Google Ads

5 Important Things You Need When Getting Started With Google Ads

Google Ads helps you create specific, targeted ads with intentional goals to reach your target audience. Web search is a powerful way to connect with customers and boost your business. But how do you go about getting started with Google Ads?  It can be overwhelming to even know where to start when it comes to running ads for your small business. So many small businesses work extremely hard to acquire...

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Why Is Etsy SEO Important for Growing Your Business? (And How to Do It)

Why Is Etsy SEO Important for Growing Your Business? (And How to Do It)

While many business owners have heard about SEO for growing their businesses, did you know that implementing a search engine optimization strategy for Etsy is the perfect way to do just that? If you want to boost your listings appearing in search, Etsy SEO is worth learning and implementing.  Etsy SEO shouldn’t be complicated or overwhelming. As an SEO expert, I love helping people understand the ins and outs of...

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How to Use Strong Ad Copy to Develop the Best Google Ads

How to Use Strong Ad Copy to Develop the Best Google Ads

Working with Google Ads means keeping up with lots of changes and adapting to new best practices. But there’s one thing you should always focus on when creating effective ads. No matter what changes occur with digital marketing and advertising, ad copy is essential to creating great ads that convert.  Without effective ad copy, your ads will never generate the results you’re looking for. Luckily, there are some specific ways...

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How to Make a Low Google Ads Budget Work for You

How to Make a Low Google Ads Budget Work for You

As a small business owner, you should always focus on marketing and promoting your business. But there are so many options and avenues available for marketing—and some are super expensive. But no matter where you are at within your business, there are ways to market effectively. Google Ads is one of the best marketing tools available for every business, and luckily, a low Google Ads budget will still create powerful...

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What Google Ads Bidding Strategy Should You Use?

What Google Ads Bidding Strategy Should You Use?

Google Ads is one of the most powerful tools you can use to grow your business. It helps boost your search rankings and connect you with new customers. Plus, it promotes your business and products without spending tons of money! When you’re developing a marketing strategy, learning what Google Ads bidding strategy to use might feel overwhelming.  In this post, you’ll learn everything you need to know about Google Ads...

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What is Google Ads Dynamic Prospecting (and How to Use It)?

What is Google Ads Dynamic Prospecting (and How to Use It)?

Google Ads is one of the most powerful ways to reach your customers and promote your products or services. It lets you capitalize on the overwhelming number of searches that happen daily on Google, and you can quickly increase traffic and potential conversions. Specifically, Google Dynamic Prospecting is an incredible feature of Google Ads!  In this post, you’ll learn what Google Ads dynamic prospecting even is, how it differs from...

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How to Use Google Dynamic Remarketing Effectively

How to Use Google Dynamic Remarketing Effectively

Google Ads are one of the most powerful marketing tools you can use for your business. If you aren’t using them, you should be! As a Google Ads Certified Professional, I’m passionate about helping you get the best results from your Google Ads efforts. That’s why I want to talk about Google Dynamic Remarketing for your business.  In this post, you’ll learn what Google Dynamic Remarketing is, why you should...

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What NOT to Do When You Advertise on Google

What NOT to Do When You Advertise on Google

Are you wondering whether you should advertise on Google? One reason you would want to is because Google is the number one search engine in the world. As a business owner you want to be seen in the Google search results because this brings in more leads and customers for you. The best way to get more engagement on your website is to show up on the first page of...

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How to Advertise on Google in 7 Easy Steps

How to Advertise on Google in 7 Easy Steps

Google Ads can be a hugely valuable service to utilize in your business. If you’ve never heard of Google Ads, it’s the advertising platform housed on Google. When you advertise on Google, you bid on specific keywords, and then your content is advertised in searches for those keywords. If you’re looking to capitalize on the more than 5.6 billion Google searches happening every day (and hopefully make some of those...

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Google Ads vs. Facebook Ads: Which is the Best?

Google Ads vs. Facebook Ads: Which is the Best?

As a marketer, you might find yourself wondering which platform you should place your ads on. You’re weighing the options between Google Ads vs. Facebook Ads  …   maybe both? Google and Facebook are considered the leading platforms in the online advertising world. Put together, Google and Facebook account for 85% of the money put towards online ads. But which one is the right one? Which one will get your business...

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About Me

Welcome! My name is Glenneth and I live in beautiful East Tennessee. I wear many hats: CEO of The Visibility Method, SEO & Google Ads Expert, content creator, and more. I love technology, social media, and weight lifting. My favorite place to hang out is the hammock in my backyard. My favorite colors are pink and orange. My favorite team is the Vols. And I LOVE to get email so please drop me a note and say hi!

glenneth@thevisibilitymethod.com

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