We've all been there: you land on a website, ready to explore, only to be held up by slow-loading images. It's frustrating, and it may even make you leave the site entirely. The question us business owners need to ask ourself is - are our potential clients leaving our site due to large images? But here's the thing: by optimizing your images, you can solve this issue, improve your website's...
read moreThere's nothing more frustrating than spending hours crafting a great guide or blog post, only for it to go unnoticed. Or worse, creating content that doesn't hit the mark with your audience. To stand out online, you need to strike the perfect balance between optimizing content for SEO and creating something that truly connects with your readers. Here’s a straightforward guide to help you achieve that balance and ensure your...
read moreTitle tags and meta descriptions are two tools that, when used correctly, can help you climb up Google’s rankings. You can use title tags and meta descriptions to influence how search engines represent your sites. What is a Title Tag? A <title> tag defines the title of an HTML document. It is one of several tags within a web page’s <head> element. A title tag gives a web page a name. It...
read moreA few weeks ago, I surveyed my audience about GA4. I decided to answer the questions and comments about how to use GA4 in this post to help everyone. What is GA4? Do I Need It? GA4 is the latest free version of Google's web analytics platform, which provides website owners and digital marketers with valuable insights about website traffic, user behavior, and performance. Honestly, if you have a website...
read moreHaving switched from Universal Analytics (GA3) to Google Analytics 4 (GA4), you might be wondering what the metrics are you should be reviewing now and more importantly WHERE are they located. We will be looking at a few different data metrics in GA4, but before we jump into that, let’s talk about why checking your website data is so important for your business. Checking your website analytics (I highly recommend...
read moreIf you are on my email list, you know I have procrastinated talking about Google Analytics 4 (GA4). However, it looks like Google Analytics 4 is here to stay and replacing the current Universal Analytics, whether I (and many other people in online marketing) like it or not. In this post, I am helping you set up Google Analytics 4 on your website by sharing platform-specific articles and other posts...
read moreAs a business owner, all of your marketing efforts focus on building traffic and creating results. Most of us think about social media as a good way to reach people, but what about your website SEO? SEO, or search engine optimization, is something every business owner should focus on. The best way to give your website an SEO boost is to start a blog for your business! In this post,...
read moreSEO is something business owners should be focused on. Strategies are always changing, and as we continue into 2022, we have to evolve with the trends and strategies that will work best. Mastering SEO for 2022 is going to depend on how well you understand the fundamentals of SEO and the trends and changes that will be taking place. To be successful in a landscape that’s more competitive than ever,...
read moreOne of the questions I get asked frequently is - "Why is my site not ranking on Google." This is a HUGE question and so many factors can play into this. So I am going to give you 15 reasons your site may not be ranking on Google in order of importance. 15 Reasons Your Site May Not Be Ranking On Google #1 - Your site is not HTTPS Google...
read moreAs a business owner, you know the importance of getting found online. But if you’ve been wondering whether Google Ads or Search Engine Optimization (SEO) is the best way to achieve that, you’re not alone. Many business owners are unsure about the difference between these two strategies, and while they both play a vital role in increasing online visibility, they serve distinct purposes. Let’s break down the difference between Google...
read moreWelcome! My name is Glenneth and I live in beautiful East Tennessee. I wear many hats: CEO of The Visibility Method, SEO & Google Ads Expert, content creator, and more. I love technology, social media, and weight lifting. My favorite place to hang out is the hammock in my backyard. My favorite colors are pink and orange. My favorite team is the Vols. And I LOVE to get email so please drop me a note and say hi!