Title tags and meta descriptions are two tools that, when used correctly, can help you climb up Google’s rankings. You can use title tags and meta descriptions to influence how search engines represent your sites. What is a Title Tag? A <title> tag defines the title of an HTML document. It is one of several tags within a web page’s <head> element. A title tag gives a web page a name....
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A few weeks ago, I surveyed my audience about GA4. I decided to answer the questions and comments about how to use GA4 in this post to help everyone. What is GA4? Do I Need It? GA4 is the latest free version of Google's web analytics platform, which provides website owners and digital marketers with valuable insights about website traffic, user behavior, and performance. Honestly, if you have a website...
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Having switched from Universal Analytics (GA3) to Google Analytics 4 (GA4), you might be wondering what the metrics are you should be reviewing now and more importantly WHERE are they located. We will be looking at a few different data metrics in GA4, but before we jump into that, let’s talk about why checking your website data is so important for your business. Checking your website analytics (I highly recommend...
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If you are on my email list, you know I have procrastinated talking about Google Analytics 4 (GA4). However, it looks like Google Analytics 4 is here to stay and replacing the current Universal Analytics, whether I (and many other people in online marketing) like it or not. In this post, I am helping you set up Google Analytics 4 on your website by sharing platform-specific articles and other posts...
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As a business owner, all of your marketing efforts focus on building traffic and creating results. Most of us think about social media as a good way to reach people, but what about your website SEO? SEO, or search engine optimization, is something every business owner should focus on. The best way to give your website an SEO boost is to start a blog for your business! In this post,...
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SEO is something business owners should be focused on. Strategies are always changing, and as we continue into 2022, we have to evolve with the trends and strategies that will work best. Mastering SEO for 2022 is going to depend on how well you understand the fundamentals of SEO and the trends and changes that will be taking place. To be successful in a landscape that’s more competitive than ever,...
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One of the questions I get asked frequently is - "Why is my site not ranking on Google." This is a HUGE question and so many factors can play into this. So I am going to give you 15 reasons your site may not be ranking on Google in order of importance. 15 Reasons Your Site May Not Be Ranking On Google #1 - Your site is not HTTPS Google...
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If you have a podcast, you probably want to boost its visibility and organically start growing your audience! Want to know the secret? Podcast SEO is a really powerful strategy to achieve all of those goals. When it comes to growing your audience, podcast SEO helps you reach new listeners and generate incredible results. How Does Podcast SEO Work? If you aren’t familiar with SEO, that’s okay! SEO stands for...
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Now more than ever, businesses need to focus on creating engaging content to acquire and retain customers. Content is the key to connection, education, and inspiration, all essential to having your visitors become customers who trust in your brand. Consistent content is essential to growing your business, but have you ever thought about the power of podcast guesting when it comes to SEO and content? Although most of us think...
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Your website lets you target people across the globe—the entire online world is at your fingertips. While this is an awesome way to expand your reach, local SEO is also super important. Local SEO for small business focuses on ranking highly in your local area. When you optimize for local SEO, you aim to rank higher in local search results. Whether you add a location to the search terms you...
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Welcome! My name is Glenneth and I live in beautiful East Tennessee. I wear many hats: CEO of The Visibility Method, SEO & Google Ads Expert, content creator, and more. I love technology, social media, and weight lifting. My favorite place to hang out is the hammock in my backyard. My favorite colors are pink and orange. My favorite team is the Vols. And I LOVE to get email so please drop me a note and say hi!
