As a business owner, you know the importance of getting found online. But if you’ve been wondering whether Google Ads or Search Engine Optimization (SEO) is the best way to achieve that, you’re not alone. Many business owners are unsure about the difference between these two strategies, and while they both play a vital role in increasing online visibility, they serve distinct purposes. When it comes to Google Ads vs...
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Most people know that they need to identify and incorporate keywords as part of their digital marketing and Google Ads strategies. Many people are unaware, however, that there are different types of keywords that serve unique purposes. Today we are going to talk about buying intent keywords. The buying process typically follows a pattern. First, the potential customer identifies a problem or pain point that they want to solve. Next,...
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In the blogging and business world, you own two things - your website and your email list. Your website is an extension of you and your business. It needs to be a place where your readers and customers can easily find the information they are looking for. And they won’t be able to find anything if they bail before the site finishes loading. These 6 tips for SEO image optimization...
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Title tags and meta descriptions are two tools that, when used correctly, can help you climb up Google’s rankings. You can use title tags and meta descriptions to influence how search engines represent your sites. What is a Title Tag? A <title> tag defines the title of an HTML document. It is one of several tags within a web page’s <head> element. A title tag gives a web page a name. It...
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Having a website for your business is always a smart move. But if your site isn’t optimized correctly, then it probably isn’t bringing in much traffic. Web optimization is essential to making sure your brand is visible on the internet, bringing in traffic, and increasing your revenue. With an optimized website, search engines will be able to read your pages, make sure your business gets in front of the right...
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Your website lets you target people across the globe—the entire online world is at your fingertips. While this is an awesome way to expand your reach, local SEO is also super important. Local SEO for small business focuses on ranking highly in your local area. When you optimize for local SEO, you aim to rank higher in local search results. Whether you add a location to the search terms you...
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More than ever, business owners are leveraging Instagram as a place to have fun on social media AND grow their business. Having an optimized Instagram profile is a great way to put your best foot forward to potential clients. One way to do this is to be strategic with how you use your one and only clickable profile link allowed by Instagram. In the beginning, users were changing the link...
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We've all been there: you land on a website, ready to explore, only to be held up by slow-loading images. It's frustrating, and it may even make you leave the site entirely. The question us business owners need to ask ourself is - are our potential clients leaving our site due to large images? But here's the thing: by optimizing your images, you can solve this issue, improve your website's...
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There's nothing more frustrating than spending hours crafting a great guide or blog post, only for it to go unnoticed. Or worse, creating content that doesn't hit the mark with your audience. To stand out online, you need to strike the perfect balance between optimizing content for SEO and creating something that truly connects with your readers. Here’s a straightforward guide to help you achieve that balance and ensure your...
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So, you are putting time, money, and effort into marketing your business. But the question is, are you actually looking at the data to see the results from those efforts? Welcome to The Visibility Boost. Today we are going to talk about how to make data-driven marketing decisions. Whatever you were doing marketing wise, you are most definitely putting time, money, energy into it. It may be your time and...
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Welcome! My name is Glenneth and I live in beautiful East Tennessee. I wear many hats: CEO of The Visibility Method, SEO & Google Ads Expert, content creator, and more. I love technology, social media, and weight lifting. My favorite place to hang out is the hammock in my backyard. My favorite colors are pink and orange. My favorite team is the Vols. And I LOVE to get email so please drop me a note and say hi!
